Lydia Michael is the President and Owner of Blended Collective, a multicultural marketing and brand consultancy. Lydia works with brands to reach and engage diverse audiences through brand, content, and multicultural marketing strategy, which requires an authentically and culturally engaging approach. Her project work includes Deloitte and L’Oréal during her time in Germany. Lydia has worked with nonprofit organizations, corporations, and small businesses. Engagements have included Kelly Services, German American Business Council, and the Michigan Small Business Development Center, to name a few. In recent years, Lydia received several diversity and marketing-centered awards for her work. She also leads workshops, and speaks to audiences about topics such as marketing, diversity and inclusion, entrepreneurship, and leadership.