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Loren McDonald

Marketing Evangelist
IBM Watson Marketing

McDonald’s role at IBM is to educate marketers and executives on digital marketing best practices and emerging trends. He has written more than 500 articles and delivered more than 300 webinars and presentations around the world. McDonald has 30+ years of experience as a consultant, marketing executive and thought leader at companies including Arthur Andersen, USWeb/CKS, EmailLabs, Lyris, Silverpop and IBM. He was named Marketing Executive of the Year in 2005 by the American Business Awards and 2011 Marketer of the Year, by the Email Evolution Council (division of the DMA).