Adara Bowen is vice president of the growth team at the American Marketing Association, overseeing innovation, user experience, marketing, and customer service. Prior to her current role, Adara the director of the brand experience team and a champion for the launch and rollout of the AMA brand across its global support center, 70+ professional chapters, and 350+ collegiate chapters. Also, she played a strategic role in the association’s recent tech transformations. She has worked across account management, brand strategy, business development and marketing at well-known firms Landor and Kaleidoscope. In addition to playing roles in the rebrands of both organizations, Adara contributed to delivering and winning work for companies like Procter & Gamble, Kraft Heinz, Kohler, Dow, ConAgra, Newell Brands, Elmer’s, Bell’s Brewery, Fairlife, Delhaize America and others.