Level Up: Using Gamification in Content Strategy and Marketing Campaigns

“”If you build it, they will come.”” Except… they won’t. Not without a little help, anyway. And in a modern sea of marketing noise, how can you make your campaign stand out from the rest? Where can we gain inspiration to make our marketing campaigns attractive, sticky, and (dare I say) fun?

Mitch Canter is a Digital Strategist (and avid gamer) from Nashville, TN. In this session, Mitch will introduce you to the fundamentals of gamification – the act of using game theory and gaming mechanics to enhance a marketing campaign. Mitch will show you the various types of players, and how best to ‘hook’ into their styles of play. We’ll discover the best gaming mechanics – practical ways to add gamification elements – and learn what makes them so effective. Finally, we’ll look at case studies in gamification (the good, the bad, and the ugly) to see real world applications of gamification and how it can transform a marketing campaign.

After this session, you’ll be able to:

  • Understand the fundamentals of gamification and how you can apply it to your marketing campaigns
  • Create more attractive, fun and effective content through gamification
  • Identify various types of “”players”” and understand how best to hook them with your marketing

If you’re looking for a new take on tried and true marketing strategy, and a way to add fun to your campaigns, then this session is definitely for you!