Using Customer Insights to Stretch Your Marketing Dollars
Consumers are creating an exponential amount of customer data, rich in information about their behavior, interests, and needs, through interactions with your brand and elsewhere. This presentation explores how to make sense of the data and create actionable insights, allowing you to successfully execute for better personalized interactions with your customer.
After this session. you will be able to:
- Understand why insights are only as good as the breadth and depth of the customer data being analyzed
- Activate on personalized interactions based on those insights
- Measure your success or failure, in order to strategically plan your marketing initiatives