The ABCs of Generation Z and Email Marketing

Generation Z, the largest generation ever globally, is an audience raised on interactive toys, tablets, and YouTube. Marketers looking to attract the next large group of consumers can’t ignore this segment and want to ensure they’re planning their marketing tactics and spend optimally to reach Gen Z. Join this session to walk through a mix of market research and recommendations to help inform you on how (and if) to market to this critical audience via email.

After this session, you’ll be able to:

  • Determine if marketing to a Gen Z audience is right for your brand
  • Identify actionable trends and best practices for engaging a Gen Z audience for you to test on your customers
  • Dethrone the myth that Gen Z customers aren’t interested in email