Facebook, Instagram and TikTok Tactics to Drive In-Store Traffic

The NRF forecasts that 2021 retail sales will reach $4.5 trillion, a 12% jump from 2020 and the fastest growth rate in more than 35 years. Consumers are buying clothes, computers, cookware, and cars. You name it, we’re shopping for it. But buying patterns have shifted considerably. It’s no longer possible for retailers to count on the same customers they used to have. Retailers and agencies buying media for consumer-oriented clients are scrambling for high-quality audiences, experimenting and testing wherever they can. Amidst all of this change, key patterns have formed. Social media ads are more effective than ever, and location events are a strong predictor of future behaviors. Attend this session to learn how to capitalize on the big three social media ad platforms — TikTok, Facebook and Instagram — and drive foot traffic to your stores and your clients’ locations.

After this session, you’ll be able to:

  • Drive store visits using social media ads
  • Deliver messaging that’s tailored for the different consumer behavior on TikTok, Facebook, and Instagram and maximize conversations
  • Eliminate wasted ad spend

Who should attend?
This session is for digital marketers and media buyers who run and oversee campaigns designed to drive visits to physical locations.

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.