The Power of Putting People First for Brands

When we put people first, we shift the way we solve problems. From adjusting business practices during a global pandemic to addressing evolving brand safety challenges, marketers can create sustainable, impactful business results by first focusing on fulfilling people’s needs. Join Caitlin Rush, Global Head of Brand Safety Strategy at Twitter to learn how brands can do this in three easy steps, and how you can apply the same framework that Twitter uses to make their platform safer for people – and brands.

After this session, you’ll be able to:

  • Put people at the center of solving challenges for your brand
  • Address the root challenges of brand safety with a people-first approach
  • Implement three ways to put people-based solutions into motion for your business