How to Optimize Influencer Marketing Today and What to Expect in the Future
Pew Research shows 74% of consumers use social media to make purchase decisions, 81% of marketers who have used influencer marketing judged it to be effective, and 70% of Millennials use ad blockers. We will cover specific strategies on how to best utilize influencer marketing for brands.
At the end of this session, you’ll be able to:
- Understand the current influencer marketing and social media landscape
- Know how much advertising spend is allocated
- Define and establish your goals for influencer marketing
- List tools and platforms for influencer marketing: marketplaces, agencies, SAAS, etc.
- Establish success metrics and KPIs