The New Era of V-Commerce: How Marketers Can Leverage the Voice Assistant Revolution

Voice-activated tools like Alexa, Google Home and Siri have become part of our daily lives and are bringing dramatic changes to consumer behavior. Major brands are recognizing the power of audio when it comes to connecting with their target audience and building brand loyalty through content and storytelling. But, smart speakers don’t yet provide an obvious platform for traditional advertising. This session will help marketers understand what this audio renaissance means for brands, manufacturers, marketers, content providers and society as a whole and how they can use voice strategies to deepen their consumer relationships.

After this session, you’ll be able to:

  • Understand how voice technologies are being used today, with a look at future trends
  • Gain insight into how top marketeers are leveraging these trends to connect with their audiences in new and authentic ways
  • Use audio to engage with customers without overt selling