Making Memorable Moments: Charming Customers With the Balance of Physical and Digital

Digital paths to purchase are important when it comes to courting and maintaining the relationship, but there needs to be a date night of sorts to move things along. That’s where the complement of a physical retail experience can come into play. With more channels to checkout than ever before, your store increasingly serves a marketing function—rather than a profit powerhouse!

After this session, you’ll be able to:

  • Better understand how you can leverage both physical and digital channels to build a stronger relationship with your customers.
  • Appreciate why your store needs to be measured with other KPIs in the modern era
  • Embrace the needs for a mental shift, as a retailer