Less Sell, More Soul: Digital Engagement, Transformed.
Between ethnographies, focus groups, surveys and analytics, many brands are better at knowing their customers than knowing themselves. And at a time when customers choose to engage with brands who share their values and beliefs, it’s more important than ever for brands to know what they stand for, and behave in a way that proves it. It’s the reason some brands are able to build lasting, meaningful customer engagement while others are left battling with price points.
After this session, you’ll be able to:
- Understand the importance of brand soul in digital engagement
- Leverage four human traits that help brands behave more authentically in the digital space
- Create more meaningful and effective digital content