Learn How to Create Videos that Educate, Entertain & Inspire

Bill Nye has said that “if you want to teach something, you have to entertain people.” In this session, PBS’ Brandon Arolfo will provide steps you can take to develop content that resonates with your target audiences and accomplishes your goals. He will give several examples from his own career, including how PBS leads the market in creating videos about STEM that educate, entertain, and engage viewers around the world.

At the end of this session you will be able to:

  • Produce more entertaining videos to support your marketing campaigns
  • Significantly increase YouTube subscribers and views – PBS’ result was 30 million views a month!
  • Measure the impact, reach, and engagement of your video content & tie them back to achieving your company mission