How to Not Get Fired for Your Mobile Strategy
If you’re still thinking of mobile as a channel in your marketing strategy or if you haven’t experimented with micro-experiences, RCS, PWAs, AMPs, AR, chatbots, and more, then your mobile strategy is seriously outdated. The mobile marketing landscape has changed rapidly due to evolving tech and consumer behaviors and almost all marketers have found themselves significantly behind the times and experiencing declining results.
After this session, you’ll be able to:
- Understand what’s driving these major shifts in mobile marketing and the impact ignoring these changes will have on your business
- Explain how these shifts will change how brands interact with consumers on mobile
- Quickly address your mobile strategy gaps to springboard ahead of your competition and ensure you’re reaping the benefits of the new mobile marketing landscape