The Evolving Ecosystem of Marketing Data and Analytics

Data, analytics and technology are revolutionizing marketing. These aspects cannot be understood or implemented independently, but need to be designed and managed as part of an integrated ecosystem of technologies, processes and people. This talk overviews how marketers can evolve their companies with such an ecosystem that blends these facets into an integrated approach to marketing practices and customer relationships.

At the end of this session, you’ll be able to:

  • Understand the connections between data, analytics and technology
  • Better incorporate analytic solutions into planning
  • Connect technologies to brand communications and customer experiences