Understanding App User Value
App users are often times the most loyal and valuable consumers for a business – but calculating lifetime value and finding valuable users can be difficult. This session will provide a framework for how to look at the incremental value an app user brings as well as how to combine that data with machine learning to find more valuable users for your business.
After this session, you’ll be able to:
- Understand the importance of Customer Lifetime Value (CLV)
- Identify the consumer actions that create value for your business
- Implement a framework for measuring CLV across various consumer actions for your business
- Leverage CLV data to drive new, valuable users to your app experience through Machine Learning