Enhance Customer Experience Using Analytics and Experimentation
In this session, we’ll discuss methodologies and use cases for using data and analytics to enhance customer experience. You’ll discover lessons learned, and product impacts made by using data and experimentation, as well as how combining quantitative data and quantitative data can provide powerful insights into user behavior.
After this session, you’ll be able to:
- Use data and analytics better to improve every Customer Experience interaction.
- Draw from specific CX metrics use cases to make product improvement decisions.
- Set up new technical integrations between various analytics tools to seamlessly analyze all relevant CX data
- Effectively apply qualitative and quantitative data to analyze user behavior