Engaging LGBTQ+ Consumers Year Round
LGBTQ consumers command a total of more than $5 trillion globally, and while many brands are embracing LGBTQ consumers, they can do better. After Pride Month ends every June, what do marketers do to further their inclusiveness of this key audience? A veteran reporter and authority on LGBTQ trends, Zach Stafford will offer tangible and results-driven advice for brands to think beyond the requisite Pride month campaign and even beyond the “gay budget” to reach this sought-after consumer group.
After this session, you’ll be able to:
- Develop and execute results-driven campaigns for LGBTQ+ consumers year round
- Better understand LGBTQ+ consumers’ perceptions of brand marketing today
- Authentically reach this powerful group of consumers