Disrupting Culture: How Lil Jon and Kool-Aid Man won the holiday season

This session focuses on how to create culturally-disruptive social media strategies that resonate with your target audience.

After this session, you’ll be able to:

  • Use new strategies and tactics to make any brand relevant in culture
  • Create content that is authentic, engaging, and will resonate with your target audience.
  • Collaborate within your organization and with partners to create great work