Digital Goes Over the Top: Ad Strategies for the Connected OTT Consumer

The average American internet-connected household now owns 10 connected devices which has changed the way people watch TV. Today, brands need to incorporate OTT into their multi-screen video campaign strategies. New technology allows advertisers to reach their target audiences wherever and whenever they’re watching. The industry is constantly evolving, adding new data-driven targeting, new platforms, and new ways to reach consumers as they snack, binge, or appointment-watch their favorite premium video content online.

After this session, you’ll be able to:

  • Understand how Digital & Television have converged
  • Gain insights into how Video consumption has changed
  • Reach consumers using data-driven marketing
  • Create a blueprint for a successful multi-platform campaign strategy