Data from the Heart: Creating Marketing Content That Matters

Authenticity is a must in content strategy and creation. This session will challenge marketers to understand the importance of psychographic data intelligence in the creative process, how to move from messaging to storytelling and how the merging of art and science grows positive customer sentiment (and business) authentically and effectively.

After this session, you’ll be able to:

  • Develop an actionable plan to move from messaging to storytelling
  • Take a data-driven approach to creating content, from inception through delivery
  • Better understand your audience and where to reach them
  • Integrate heart into storytelling for your brand or business marketing strategy