CX Through the Lens of AI: How Marketers Can Create More Personalized Customer Experiences

With intelligent marketing, we are moving away from selling products or services to delighting customers. This session will share why brands must use AI to create personalized dialogue that is timely, relevant and contextual at every touchpoint in the customer journey – considering the whole experience as the “value proposition” for the customer.

After this session, you’ll be able to:

  • Learn how AI is impacting Marketing in the context of E. Jerome McCarthy’s Four Ps framework – Product, Price, Promotion and Place
  • Determine which types of customer data can enable personalized experiences along the journey
  • Take a customer-centric look at your brand’s value proposition and how AI can be an assistive technology
  • Meet your customers’ evolving expectations with solutions to leverage AI in your customer experience