Customer Storytelling: From Acquiring the Stories to Using Them in Campaigns

This session focuses on the how to acquire and use customer stories as part of your content campaigns. We’ll talk about building a story pipeline, qualifying the best stories to tell, capturing the stories, and ultimately promoting the customer assets through successful content campaigns. We will also discuss how to break down organizational siloes, report on results, and make the customer the hero of each story.

After this session, you’ll be able to:

  • Build and qualify a pipeline of customer stories
  • Tell the customer stories in different ways through different platforms (video, articles, etc)
  • Make your customers famous by showcasing them in your content campaigns