Beat Your Competition by Performing SEO Research

Search is one of the strongest marketing channels but also one of the most misunderstood. Don’t be stuck guessing. Learn how to use SEO research to target the right people at the right time while identifying trends and competition in your industry so you can prioritize your next steps and beat your competition.

After this session, you’ll be able to:

  • Identify where search matters in your customer’s user journey and what type of content you should create at each stage of the funnel
  • Understand who is your true search competitors
  • Know your brands market share within the increasingly competitive search space
  • Prioritize your marketing budget for the best ROI from search