What To Do When Your Audience Doesn’t Care About What You’re Selling

Since access to valuable data is no longer an issue, marketers now need to learn the lessons of the Hippocratic oath – Do No Harm. Just because we can, doesn’t mean we should, and yet there are many moments for brands to engage people at a very human level.

After this session, you’ll be able to:

  • Reality check the digital world we operate in today, and consider the cultural impacts of events like #MeToo, school shootings, terrorist attacks, and politics
  • Look at how brands have listened or failed to listen to the communities around them and the consequences of both
  • Use analytics tools to understand how cultural sentiment and shifts change perceptions of brands and how to use big data to stay ahead of perceptions
  • Walk the fine creative line of supporting a cultural movement and avoiding misappropriation