AR + AI: Co-Creating the Most Personalized Consumer Experience

Imagine walking into a store and your favorite celebrity or cartoon character personally greets you, referencing your product preference and current sentiment. This is not the future, this is available now, with the latest visualization of an AI personality combined with Augmented Reality. This cutting-edge technology solution is just a stepping stone for how brands can further customize a consumer’s experience in a fun, interactive format.

After this session, you’ll be able to:

  • Develop a marketing campaign integrating AR to interact with consumers to create more personalized experiences
  • Use AR in advertising to reach beyond consumer engagement and extend into data-capture and lead generation
  • Learn what types of AR work best in various situations and help provide meaning data and reporting to increase lead generation and sales