4 Important Lessons Every Product Storyteller Should Know

Publishers routinely find themselves asking, “Will my audience like this?” — and that’s exactly what the vast majority of marketers need to ask themselves. For the most part, what every brand’s audience takes away is directly tied to the how, the where and the when, and the more you can apply that to your content, the more you can guarantee your potential buyer internalizes it.

After this session, you’ll be able to:

  • Learn to recognize and avoid outdated publishing assumptions
  • Understand how publishers approach content relevancy today
  • See how audience segmentation can inform sound content strategy
  • Gain insights into the small decisions that can have a huge impact on engagement