As marketers, we’re tasked with hitting big goals and a solid email marketing program can help you get there. However, in this fast-paced, get-it-done-yesterday world, it’s easy to slip into a routine and end up sending messages that don’t convert. Whether it’s a stale template design or a lack of strategic segmentation, one-size-fits-all can end up being one-size-fits-none. In this presentation, you’ll discover real-life examples from brands that are optimizing their email programs for today’s on-the-go consumers. Simply by focusing on three, key areas of your email marketing program, you’ll start sending the kind of email that gets real results.
After this session, you’ll be able to:

  • Make simple design and content tweaks today to maximize engagement
  • Implement the latest tips for automating your messages so they get noticed by the right people at the right time
  • Identify the key results to analyze so that you can iterate and improve your results as you go