Facebook and Twitter and Instagram… oh my! Marketers are faced with the task of creating content for a plethora of digital platforms, and there are only so many hours in a day. This session will help marketers learn how to make the best use of their time, strategically prioritize and repurpose the content they have across a variety of channels, and also create unique content that will resonate with their followers on the different sites.
After this session, you’ll be able to:

  • Better understand the unique audiences on each of your social media marketing platforms
  • Develop a unique strategy for each of your channels
  • Learn to embrace new and existing features of the platforms to make them work for you
  • Maximize social media engagement by using “found time” to foster creativity