With varying channels, engagements, and shelf life of different pieces of content, it is more important than ever to be able to tell the same parts of the same story over different channels. This talk will give you the instruction manual on how to combine long-form, short-form, video, and offline media into one engaging product story with your customer base.
After this session, you’ll be able to:
- Develop a multi-channel content calendar
- Design an engaging story
- Monitor engagements across channels
- Execute effectively