Data shows that employees are instrumental in building brand trust with consumers and that engaged employees are happier, safer and more productive. How do you harness that potential on social media? In this session, you’ll learn a strategic mixture of tactics that amplify employee advocacy with real-life examples from a Fortune 100 brand.
After this session, you’ll be able to:

  • Translate employee engagement goals into KPIs
  • Identify channels and tactics best suited for their goals
  • Build a storytelling strategy around employee engagement