No one decides to buy based on ads anymore. We ask friends, family, neighbors, co-workers, reviewers and experts for advice. Today it’s people not advertising that build great brands. Influencer marketing is a powerful way for brands to leverage these shifts to attract new audiences, engage them and spur action.
The problem with influencer marketing is it’s being treated as a thinly veiled ad. Just like the transactional arrangements for advertising, companies are paying influencers for tweets, blog posts, snaps, vlogs and personal appearances. And guess what? It doesn’t work and brands are often left feeling frustrated because they paid an influencer who at best didn’t deliver results and at worst went rogue. In place of that tired, recycled formula, brands need an innovative approach that recognizes influencers as collaborators and influencer marketing as co-branding. In this energy packed session full of actionable insights, we’ll explore this new approach giving you the skills you need to use influencer marketing most effectively.
After this session you’ll head back to your office with the ability to:
- Understand when and why to use influencer marketing
- Set achievable goals AND measure them
- Find the right influencer to work with
- Create an influencer marketing plan engineered for success