As the flow of available data increases at breakneck speeds, digital marketers must effectively communicate data to a broad range of people including clients, bosses, internal partners, and direct reports–not all of which understand dense spreadsheets and complex visualization. Join this session and learn best practices to identify your audience’s data needs, how to choose a specific visual based on the content and needs, and how to tell a compelling story with the data.
At the end of this session, you’ll be able to:
- Quickly assess your audiences data needs
- Audit existing visualizations
- Choose and format visualizations to reinforce your message
- Craft a compelling data narrative to encourage action