Adjacent Innovation is the concept of applying technology from one market or category to another unrelated market or category, and has been critical in many of the biggest innovations of the last 100 years. For instance, our current airline ticketing system is powered by technology NASA created for moon walks. And, most recently, adjacent innovation has powered our transformation into a mobile culture. So how can you innovate your company using technology adjacent to you?

After this session, you’ll be able to:

  • Understand how the most meaningful innovation is often powered by the concept of adjacency
  • Replicate examples of how adjacent innovation led to world-changing inventions
  • Apply adjacent innovation to every day problem solving