At the Center for Data Science and Public Policy at University of Chicago, we have partnered with a number of government agencies and non-profits to do predictive analytics projects on topics including education, environment, public safety, criminal justice, health, economic development and transparency. In this session, we’ll share lessons learned from four years of projects in the social sector, that will make you reconsider and improve upon how you’re using data to target your customers through digital marketing.
After this session, you’ll be able to:

  • Understand how data is used in the social sector and how you can leverage those techniques to improve your own digital marketing
  • Identify new data points that reflect people’s daily lives (not just their likelihood of buying your product), and how you can successfully leverage these
  • Apply new data science solutions from social sector to similar challenges in your digital marketing