Most marketers focus on content, advertising, and influencers to drive business through social media; yet, many neglect one area that can have the greatest impact on their brands: social care. With customers flocking to social media to broadcast their complaints, questions and compliments, you need to know how (and when) to respond. In this session, you’ll discover real world examples and eye-opening statistics that will demonstrate simple ways you can execute a social care plan that will boost your brand’s reputation, drive consumer loyalty, and even increase revenue.
After this session, attendees will be able to:
- Understand the current state of social care
- Implement step-by-step instructions to implement a social care strategy in your organization
- Determine exactly who within your organization should be a part of your social care strategy, and how they can contribute to its success
- Use social care to create memorable experiences, brand advocates and the most loyal customers