We understand that the customer journey is hyperlinked, not linear. We further understand that we are living in an “always-on” world. The confluence of these premises requires that we marketers prime the demand generation engine with a constant diet of fresh resources. This session will inspire marketers to design evergreen marketing campaigns for a digital age.
After this session, you’ll be able to:
- Version your content to appeal to disparate groups such as, lines of business, industries, net new vs. customers
- Design content to be consumed in multiple formats
- Create a content plan that will appeal to how prospects choose to consume information