Compelling social media campaigns have the ability to drive traditional media coverage, and strong PR campaigns can win over the social media audience as well. This session will showcase how the ASPCA aligns efforts across various communications disciplines in the traditional and social media space to create successful, integrated marketing initiatives. You’ll also learn about all that went into the ASPCA’s #GetTough on Dog Fighting campaign in partnership with Patrick Stewart.
After this session you’ll be able to:
- Understand how social media audiences are drawn to different content than the traditional media
- Develop ideas that have legs in BOTH social media and traditional media, to appeal to ALL audiences
- Create newsworthy social media campaigns that meet cross-departmental objectives
- Engage celebrity spokespeople to play a major role in integrated communications campaigns