Delivering an exceptional customer experience does not mean a complete
marketing makeover, but rather a new perspective on how to transform your
operations to support a customer’s relationship with your brand.

After this session, you’ll be able to:

  • Overcome 5 key challenges that are prohibiting the ability to be
    customer centric
  • Understand how to dissect a customer journey to approach marketing
    operations in new ways
  • Enable your team to take the first steps to reframe your marketing
    away from campaigns to events and interactions based behaviors, messaging,
    and content
  • Use new tips and ideas to immediately improve your approach to
    cross-channel customer engagement