Effective marketing isn’t a megaphone. It’s a conversation—a conversation that should be fueled by the information you’re already collecting about your audience. This session is designed to show marketers how to better measure and improve campaign ROI by creating a seamless experience between your CRM and marketing automation platform, with an eye toward determining what data really matters and how you can use it to meet your marketing goals.

After this session, you will be able to:

  • Create automated email campaigns based on the data you’re collecting in CRM
  • Generate variable content that matches your audience’s interests
  • Better understand your true campaign ROI
  • Foster friendships with both your Sales and Accounting Departments