What trends will shape the marketing agency of the future? It’s a constant question that agencies and clients are always asking. And there’s one theme: many feel unprepared. The goal of this presentation is to look beyond latest hype. How can agencies (and clients) prepare for success years from now? We’ll look at the key elements that agencies and clients need to be acting on now for success in the future.
At the end of this session, you’ll be able to:

  • Identify gaps in your current marketing capabilities and infrastructure
  • Understand how content trends will impact your need for end-to-end content strategy, production and measurement capabilities
  • Generate ideas about how to approach your content strategy both practically and creatively
  • Evaluate the connections between digital and physical marketing tactics to plan marketing opportunities that can bridge web and experiential
  • Take advantage of the latest technologies for optimization