Masterclasses | Digital Summit Chicago

Digital Summit Masterclasses

Half-day, interactive workshops devoted to in-depth learning

“So far I have been LOVING this class and learning so much to fill in my gaps of knowledge! I love the view points this Masterclass has shared so far, and we are only half way through!”

Digital Summit Masterclass attendee

Masterclasses
December 15, 2022 | 08:30AM – 12:30PM

(Included with Platinum Pass, upgrade required for Main Event Pass)

Digital Summit Masterclasses are the perfect expansion of the core Digital Summit conference experience. Each classroom will be a highly interactive, deep-dive taught by the brightest minds in marketing and technology – on the complex topics and strategies that matter most to your company’s bottom line.

We have these amazing courses available for Digital Summit Chicago:

Day 1 Thursday, December 15

8:30am - 12:30pm

Advanced Email Marketing: Tactics to Build Robust Email Programs

Masterclass
  • Michael Barber, Brand Consultant and Marketing Strategist
  • Michael Barber

Marketing teams around the globe are tackling the resurgence of the Inbox in their buyer’s journey. The challenge is that many organizations don’t know how to develop their email programs from one-size-fits all campaigns to those that are timely, targeted, and relevant for individual subscribers. You’ll walk away from this half-day session with recommendations and ideas for developing additional personalization and segmentation opportunities, along with advanced email design tactics and metrics that measure the short- and long-term impacts of email programs.

One of our highest-rated speakers, Michael Barber, will guide you through this masterclass designed for intermediate and advanced email marketers, as well as those marketing leaders and business owners looking to broaden their email marketing knowledge. You’ll receive an online interactive workbook to use during the workshop, which will allow you to walk through exercises and personalize the information you learn to your company or brand.

At the end of this Masterclass, you’ll be able to:

  • Explain why email still matters
  • Understand the difference between simple and robust email programs
  • Develop a roadmap for managing inactive subscribers
  • Leverage advanced design tactics for your templates
  • Make your emails more accessible
  • Better understand how the ISPs (internet service providers) score your campaigns
  • Move from “”batch and blast”” to segmented and personalized campaigns
  • Develop a robust email metrics dashboard
  • And, see what the future of email might look like

Included with Platinum Passes, upgrade required for Main Event Passes
  • B2B
  • B2C
  • Email Marketing

Organizing your Digital Properties to Connect Data to Business Decisions

Masterclass
  • Colleen Harris, Sincro
  • Colleen Harris

Data & analytics. It’s the piece needed to judge if your website, advertising campaign, landing page or business listing is reaching, engaging and converting your potential audience. Everyone knows you need your Google Analytics, Search Console and Ads installed to gather all the data. Follow that up with “What do you do with that data?” and you get silence. This is the session where you can take control over your Google data properties. Learn how to go beyond just having Google Analytics installed on your site and start to leverage data in your digital decisions. Once you’ve cleaned and organized your data, you can then automate all your marketing reports in Google Data Studio.

This Masterclass will be a full working session in Google Analytics, Google Tag Manager and Google Data Studio. Your interactive workbook will include best practices for data organization, tips and tricks on how to connect all your data together, plus checklists for how to audit any Google Analytics account.

On top of the workbook, this master class will provide you with 3 templates for Google Data Studio that you’ll be able to set up and edit in class.

At the end of this Masterclass, you’ll be able to:

  • Audit Google Analytics set-up for proper data flow and collection on your site plus see why setting up alerts are so important
  • Judge your current Google Analytics goals for engagement and conversions
  • Build custom funnel segments in Google Analytics to compare user flows on your website
  • Understand the different attribution models in Google Analytics and the pros and cons of each
  • Tackle Google Tag Manager with tricks and a cheat sheet for creating triggers and tracking
  • Learn the basics of Google Data Studio as an automation tool for reporting. You’ll discover how different data sources connect to the report and how to edit existing reports as you add your own filters
  • Follow along as we build a Data Studio report from scratch. You’ll be able to identify the question you want to answer, find the answer in Google Analytics, and apply design principles of data to show the value of your work to internal and external stakeholders

Included with Platinum Passes, upgrade required for Main Event Passes
  • Data & Analytics

SEO in 2022: Win More Visibility in Customer Searches

Masterclass
  • Greg Gifford, SearchLab Digital
  • Greg Gifford

COVID has changed consumer behavior, and showing up in Google searches is more important than ever before. In this masterclass, you’ll learn how Google actually works and how to optimize your digital presence to attract more customers. You’ll learn specific tactics to help boost visibility in searches and leave with a detailed playbook for 2022. Whether you handle your own SEO or you’re looking to hire an SEO partner, this masterclass will give you everything you need to know to grow your business in 2022.

At the end of this Masterclass, you’ll be able to:

  • Understand how Google’s algorithm functions and which elements it uses for ranking
  • Identify technical issues that could be hurting visibility and user experience
  • Learn how to write content that customers love and Google rewards
  • Learn how to acquire links from other websites to help boost relevance
  • Learn how to gain more visibility in local searches
  • Learn how to optimize Google My Business
  • Learn how to use Google Analytics to track organic performance and site actions
  • Create a prioritized strategy for SEO in 2022

Included with Platinum Passes, upgrade required for Main Event Passes
  • SEO & Search

“I’ve never seen a conference go this in-depth, this is awesome!”

Digital Summit Masterclass attendee

What’s Included?

4 hours of deep-dive content, tips, and insights (per Masterclass)

Workbooks from all Masterclasses

Exclusive DS Masterclass Certification

The ROI from a DS Masterclass is unbelievable
Masterclasses

We’re already pretty excited about the impact that two core days of Digital Summit is going to have on your business and professional toolkit.

But add the Masterclass day? Wowee…you’ll be able to unleash exponentially more potential impact in your marketing campaigns, strategy, and customer relationships.

We are confident the number of tangible, actionable things you’ll take away will more than justify the time and money you spend to join us on Masterclass day.

FAQs about our Masterclasses

Hands down, DS Masterclasses go the most in-depth our into topic offerings – ideal for subjects like analytics, content marketing, social media, and CRO that have a lot of complexity and moving pieces to them. Our masterclasses offer a more intimate teacher-student environment to create a highly-specialized learning experience.

The Masterclass is included in the Platinum Pass only. If you’re already registered with a Main Event Pass and would like to add the Masterclass, just select the add-on option on the registration page.

DS Masterclass instructors will typically include a little context-setting content in their lessons but, as a whole, our Masterclasses are designed to be more advanced and highly tactical – ideal for seasoned marketing practitioners from most any company size or industry.

Yes! Our instructors love the interaction with you and facilitating that between you and your fellow attendees. They build multiple interactive exercises and Q&A opportunities throughout the day.

Yes! All Masterclasses will be available post-event to rewatch. We’ll send out an email post event with instructions on how to access.

Not at all – you’re welcome to attend whichever session you’d like. Feel free to jump in and out of sessions during the event as well.