Agenda

Session Filters

Pre-event Tuesday, September 25

10:00 am - 4:00 pm

Conversion Optimization for Every Business

Masterclass
  • Brian Massey, Conversion Sciences
  • Brian Massey
  • How high conversion rates will change everything for your business.
  • The math of acquisition.
  • Calculate the value of a contact, prospect and customer.
  • How to measure your potential upside from higher conversion rate.
  • The rules of behavioral science — that you already know.
  • The tools you should always have at your fingertips.
  • The sources of data you can tap for amazing insights.
  • The “launch and know” campaign development process.
  • Keeping designers and copywriters honest.
  • How to outgrow your competition.
  • Dealing with executive interference.
  • Justifying larger budgets with data.
  • Getting support for creative ideas.
  • Transcend your IT department.
  • How to decide what to change, what to leave the same, and what to test.
  • Writing great survey questions.
  • How to run a focus group from your desk.
  • What to expect from a data-driven agency.
  • Managing a website redesign.
  • Build high-converting landing pages.
  • How to develop ads that deliver.
Included with Platinum Passes, upgrade required for Conference, Plus, & Premium Passes

Google Analytics: Measure What Matters and Master Visitor Behavior in Your Marketing

Masterclass
  • Thom Craver, CBS Interactive
  • Thom Craver
  • Understand how Google Analytics collects visitor data
  • Use metrics and dimensions in standard reports
  • Create goals and conversion funnels
  • Track email, social, and offline marketing campaigns
  • Understand and utilize attribution modeling methods
  • Apply advanced segmentation for turning standard metrics into KPIs
  • Interpret KPI data to make business decisions
  • A/B test content for optimizing conversions
  • Create actionable dashboards and reports
Included with Platinum Passes, upgrade required for Conference, Plus, & Premium Passes

Integrated Advanced Social Media Marketing

Masterclass
  • Michelle Stinson Ross, Apogee Results
  • Michelle Stinson Ross
  • Auditing Your Current Social State of Affairs: Learn how to quickly and quantifiably evaluate existing organic and paid social media marketing activities and determine how to best adjust budget and recourses for more business benefit
  • Setting Social Strategy: Learn to identify goals, avoid shiny object syndrome, and focus on driving meaningful impact for your organization
  • Purposeful Content Distribution: Learn how to work with Content, Search, and PPC to leverage and package content created for various purposes and put them in front of the right audiences at the right time.
    – We will dig deep into understanding audience/customer/influencer personas and how they are translated into paid audience targeting.
    – We will also delve into how to use creative elements to package content for the various social channels.
  • Measuring Impact: Close the marketing feedback loop. Learn how to measure advertising spend, user engagement, and how social traffic impacts other aspects of digital marketing
  • Scaling Your Efforts: Identify the right tools for your team (or yourself!) to get organized, streamline your social media management processes, and boost results
  • What’s Next: Identify future trends to help your brand or organization get and stay ahead of the curve
Included with Platinum Passes, upgrade required for Conference, Plus, & Premium Passes

Day 1 Wednesday, September 26

8:30 am - 12:30 pm

Conquering the Customer Journey with Content Marketing

AM Workshop
  • Noelle Schuck, Vertical Measures
  • Noelle Schuck
  • Understand why it’s vital to create content that resonates with your audience at different parts of the customer journey
  • Strategize, ideate and create user-focused content infused with SEO best practices that beats the competition in search and beyond
  • Know where, when and how to amplify your content in a way that encourages engagement and progression through the customer journey
  • Combine and leverage traditional and digital marketing to increase your audience reach and engagement
  • Use content marketing as a business asset and create revenue with your audience
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • B2B
  • B2C
  • Content
  • Strategy

SEO of Today: What Really Moves the Needle

AM Workshop
  • Hannah McNaughton, Metric Marketing
  • Hannah McNaughton
  • Identify technical issues on your website that are hurting rankings and/or performance
  • Prepare for site migrations (including https) and re-designs
  • Uncover hidden gems in Google Analytics and Google Search Console
  • Find and pursue additional SERP opportunities, such as rich snippets, image and video results
  • Reverse engineer the top-ranking pages to better compete in SERPs
  • Structure the website to create themes
  • Develop a content strategy based upon topical density that drives traffic
  • Increase online publicity and brand awareness through SEO techniques
  • Create an SEO strategy that can be implemented in prioritized steps
  • Win over key executives with the right data and reporting
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • B2B
  • B2C
  • Search
  • Strategy

Forget Everything You Know About Email Marketing

AM Workshop
  • Jen Capstraw, Iterable
  • Jen Capstraw
  • List the components of a complete email program
  • Determine email best practices worth busting
  • Implement The Goldilocks Zone: A practical path to personalization
  • Break free of batch ‘n blast
  • Know when to just say no to A/B testing
  • Name the essential components of preference centers that work
  • Use the feng shui approach to email design
  • Understand the future of email
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • Email
  • Measurement
  • Strategy
  • UX/Design

Main Conference

1:15 pm - 2:15 pm

Opening Keynote

Keynote
  • Stacy Minero, Twitter
  • Stacy Minero

In our digitally connected age, it’s a challenge for brands to cut through the noise with credibility. Add a heated political climate and explosive social movements like #TimesUp and #TakeAKnee, and it’s never been harder for brands to stand for something without taking a polarizing point of view. This session will showcase how brands can infuse a deeper sense of purpose into their company ethos and creative work, while tapping into issues and causes consumers care about. This keynote presentation will share how to amplify your company’s purpose-driven story; use Twitter to spark movements and mobilize consumers; and learn and apply best practices from purpose-driven brands.

2:30 pm - 3:00 pm

Marketing Analytics: Get the Insights You Need Faster

  • Matt Hertig, Alight Analytics
  • Matt Hertig
  • Understand the true difference between marketing reporting and marketing analytics
  • Determine which one is ultimately better for your organization
  • Identify (and avoid) the most common obstacles to marketing analytics
  • Develop a plan for generating analysis faster, with fewer headaches
  • Analytics
  • B2B
  • B2C
  • Measurement
  • Strategy

AR + AI: Co-Creating the Most Personalized Consumer Experience

  • Ashley Crowder, VNTANA
  • Ashley Crowder
  • Develop a marketing campaign integrating AR to interact with consumers to create more personalized experiences
  • Use AR in advertising to reach beyond consumer engagement and extend into data-capture and lead generation
  • Learn what types of AR work best in various situations and help provide meaning data and reporting to increase lead generation and sales
  • B2C
  • Emerging

The Age of Invisibility

  • Mike King, iPullRank
  • Mike King
  • Understand trends in the features of organic search results
  • Apply six tactics to be effective in SEO
  • Optimize on-page content for search engine algorithms
  • Survive this age of invisibility
  • Search
  • Strategy

What To Do When Your Audience Doesn’t Care About What You’re Selling

  • Michelle Stinson Ross, Apogee Results
  • Michelle Stinson Ross
  • Reality check the digital world we operate in today, and consider the cultural impacts of events like #MeToo, school shootings, terrorist attacks, and politics
  • Look at how brands have listened or failed to listen to the communities around them and the consequences of both
  • Use analytics tools to understand how cultural sentiment and shifts change perceptions of brands and how to use big data to stay ahead of perceptions
  • Walk the fine creative line of supporting a cultural movement and avoiding misappropriation
  • B2B
  • B2C
  • Branding
  • Content
  • Measurement
  • Strategy

Measuring the Moment: Pro Tips for Monitoring User Behavior

  • Thom Craver, CBS Interactive
  • Thom Craver
  • Create and use events to understand user behavior
  • Use a tag manager to measure events, goals and other data points
  • Track people, not disjointed sessions, using existing site data
  • B2B
  • B2C
  • Content
  • Measurement
  • Search

3:15 pm - 3:45 pm

The Digital Marketers Toolkit

  • Thom Craver, CBS Interactive
  • Thom Craver
  • List the types of marketing technology you need for success versus the ones that are nice to have
  • Understand how multiple facets of digital marketing work together
  • Learn tactics to help you maximize your technology’s performance
  • Sell you’re your executives on the benefits of using marketing technology
  • Conversion
  • Strategy

Global SEO: Five International Marketing Fails

  • Nicola Winters, Search Laboratory
  • Nicola Winters
  • Identify which markets present the biggest opportunity
  • Fully localize a site for users to increase ROI
  • Understand how to implement technical onsite considerations
  • Satisfy cultural differences (habits, behavior, buying patterns, trust signals)
  • How to promote your websites (which channels to use in which market)
  • B2B
  • B2C
  • Content
  • Email
  • Strategy

Send Great Email: How to Truly Communicate, Captivate and Connect with Every Subscriber

  • John Thies, Email on Acid
  • John Thies
  • Avoid Spam filters like a ninja
  • Effectively use the Subject line and Preheader text to encourage a subscriber to open your email
  • Understand why considering accessibility within your email design is critical to the success of your campaigns
  • Make quick and easy email code changes that will allow you to communicate, captivate and connect with your subscribers
  • Understand how Voice technologies (Google Home, Amazon Alexa, etc.) are going to change the way we interact with email
  • B2B
  • B2C
  • Email
  • Emerging

Engaging your Audience and Keeping Their Attention with Gamification

  • Mitch Canter, Vanderbilt University
  • Mitch Canter
  • Understand the benefits of incorporating gamification into your marketing strategy
  • Define the terms involved with gamification, including the types of “players” your audience may fit into
  • Associate those players with types of gaming mechanics
  • Replicate real world examples of organizations that have implemented gamification in their marketing strategy
  • Emerging
  • Strategy

Digital to Physical: Connecting The Dots In An Omni-Channel World

  • Nicola Smith, REBEL & REASON
  • Nicola Smith
  • Gain a better understanding of consumer expectations around omni-channel
  • Understand best-in-class examples of brands connecting the dots to create powerful omni-channel experiences
  • Get a glimpse into where omni-channel is heading next as it converges with emerging tech like AI, chatbots, AR and IoT
  • Learn how to start connecting the dots for your brand
  • Strategy

4:00 pm - 4:30 pm

Using Storytelling to Magnify Content Strategy

  • Megan Jones, The Moth
  • Megan Jones
  • Understand, recognize, and use five key elements of a story
  • Quickly judge the “story worthiness” of a concept or outline
  • Provide keen, more efficient strategic direction for producers, partners, sponsors
  • Get to the gut – craft emotional narratives that resonate with diverse audiences
  • B2B
  • B2C
  • Branding
  • Content
  • Social
  • Strategy

Becoming a Renaissance Marketer with the Help of Agile Marketing

  • Jeff Julian, Enterprise Marketer
  • Jeff Julian
  • Understand how your team can use Agile Marketing
  • Walk through a series of progressive content types and a timeline of change based on trends to understand the landscape of digital marketing
  • Formulate a set of tools to help your team adapt to the changes in digital marketing
  • B2B
  • B2C
  • Strategy

Three Ways to Dramatically Improve Your Email Results

  • Lane Harbin, Campaign Monitor
  • Lane Harbin
  • Understand why email is still the center of the digital marketing universe
  • Use tools like segmentation to amp up your results long-term
  • Implement tactical ways to prove the effectiveness of your email marketing
  • Conversion
  • Data
  • Email
  • Strategy

Everyday Behavioral Science For Better Conversion Optimization

  • Brian Massey, Conversion Sciences
  • Brian Massey
  • Develop a better understanding of your audience, its needs, and its behaviors
  • Launch campaigns with greater understanding and precision
  • Use and understand the data from your results more efficiently for future tests
  • B2B
  • B2C
  • Data
  • Measurement
  • Strategy

Man Plus Machine: Human Connection in the Digital Age

  • Siddharth Taparia, SAP
  • Siddharth Taparia
  • Understand how to become an intelligent enterprise and what this means in today’s economy
  • Drive stronger customer relationships through technology
  • Build personal connections via digital strategies to increase brand value
  • Conversion
  • Data
  • Emerging
  • Strategy

4:45 pm - 5:30 pm

Transform Marketing into an Always-On Growth Engine

Keynote
  • Mayur Gupta, Spotify
  • Mayur Gupta

5:30 pm - 6:30 pm

Closing Reception

Day 2 Thursday, September 27

8:30 am - 9:00 am

How To Thrive in the Post-Digital Age – Tips and Case Studies for How to Succeed

  • Eric Yale, Forrester
  • Eric Yale
  • Understand why it’s no longer about being the “”best”” digital marketer – that time has passed
  • Add three essential best practices for embracing the post-digital mindset to your toolkit
  • More adeptly address your customers’ digital and physical needs all at once
  • B2B
  • B2C
  • Strategy

Brands Taking Stands: Engaging the Consumers Who Share Your Values

  • Dale Vieregge, APCO Worldwide
  • Dale Vieregge
  • Identify your “consumers of the future,” or those who buy based on what a brands stands for
  • Use social data to segment these consumers based on the interests and values that align to your brand
  • Develop highly-tailored content, channel and amplification strategies to reach and motivate each segment
  • Measure the efficiency and impact of this approach via campaign performance data and opinion surveys
  • B2B
  • B2C
  • Branding
  • Content
  • Data
  • Social

“Big & Boring” B2B Marketing Doesn’t Have to be That Way!

  • Justin Andrews, Animus Studios
  • Justin Andrews
  • Spread the message about your “big, boring B2B” in a cooler way
  • Implement 5 key strategies that create successful human marketing
  • Bake the use of video and creative storytelling into the culture of your organization
  • B2B
  • Strategy
  • Video

How to Millennial-Proof Your Customer Journey Strategy

  • Michel Feaster, Usermind
  • Michel Feaster
  • Build a strong CX team that operates cross-functionally to align departments and processes with customer needs
  • Identify the context details that are important to your millennial customer
  • Translate disconnected signals from customers into a single 360º customer view,
  • Reference learnings from real-world case studies on building customer journeys
  • B2C
  • Conversion
  • Customer Experience
  • Data
  • Mobile
  • Strategy

9:15 am - 9:45 am

The Art and Strategy Behind an Effective Instagram Account

  • Quinn Tempest, Digital Strategy & Design Consultant
  • Quinn Tempest
  • List questions you need to answer in order to formulate an Instagram strategy
  • Use visual planning tips and tools to create your perfect grid
  • Research hashtags that will boost your engagement
  • Use Instagram stories to bring your brand to life
  • Implement strategies to convert your followers to leads and customers off of Instagram
  • B2B
  • B2C
  • Branding
  • Content
  • Conversion
  • Design
  • Social

Attribution Modeling and the Holy Grail of Marketing Analytics

  • Aaron Strout, W2O Group
  • Aaron Strout
  • Comprehend the right approach to attributing revenue to digital marketing activities
  • Understand the types of data required to conduct attribution modeling
  • Talk to senior management (or agency partner) about why attribution modeling is critical to understanding marketing effectiveness
  • Analytics
  • Data
  • Measurement

Disruptors in Digital and Mobile-First Marketing

  • Caitlin Halpert, 3Q Digital
  • Caitlin Halpert
  • Implement up-and-coming tools and approaches in the digital space
  • Understand how AI impacts your marketing efforts
  • Know which new techniques to leverage, and which tools will decrease in value and why
  • Leverage new channels to accelerate your growth opportunities, to gain and retain customers
  • B2B
  • B2C
  • Emerging
  • Strategy

Content as a Force of Transformation and Alignment in Your Organization

  • Carlos Abler, 3M
  • Carlos Abler
  • List 20 approaches for using content to drive change and alignment in your organization.
  • Build and leverage multi-layered transformational roadmaps to drive coherency across digital initiatives
  • Apply cross-functional collaboration methodologies and integrate them into existing routine business cycle activities
  • Employ best practices for where, who and how to integrate collaboration methods into the natural course of business processes
  • Align a holistic view of content ROI to roadmap phases and dependencies
  • B2B
  • B2C
  • Content
  • Strategy

Lean Team Mentality: Scalable Solutions for Teams of Any Size

  • Katrina M. Niemisto, Marketo
  • Katrina M. Niemisto
  • Keep a lean team mentality, no matter how many are on your team
  • Give direct feedback that gets results
  • Make data-driven decisions a priority in an emotionally-driven world
  • Know that you don’t have to reinvent the wheel to move the needle and drive revenue
  • B2B
  • B2C
  • Data
  • Strategy

10:00 am - 10:30 am

Bloody Hell! And Other Marketing Truths My British Mum Taught Me

  • Michael Barber, Godfrey
  • Michael Barber
  • Understand why we have to be more keenly focused than ever on customer experience and retention
  • Appreciate that we are often underserving our customer’s expectation of their experience
  • Learn a framework that will help ensure your products and services are more tuned to your customer’s needs and experience
  • Enjoy many of the equally amazing, applicable, and ridiculous lessons my British Mother taught me and how they apply to thinking through customer experience
  • B2B
  • B2C
  • Content
  • Customer Experience
  • Design
  • Strategy

Welcome to the Jungle: The Rise of Amazon Advertising

  • Brian Finnerty, Marin Software
  • Brian Finnerty
  • Leverage existing Amazon advertising formats and publisher services
  • Execute Amazon advertising strategies to stand out from the competition
  • Understand how other ad channels are contending with the “new kid on the block”
  • B2B
  • B2C
  • Strategy

Influencers: Cultivating a Powerful Network for Linkbuilding & Social Media Evangelism

  • Michelle Stinson Ross, Apogee Results
  • Michelle Stinson Ross
  • Identify and qualify influencers from several sources
  • Craft news, messages, and value propositions that matter to the press and industry influencers
  • Create outreach strategies that span the longer influencer engagement process
  • B2B
  • B2C
  • Content
  • Social
  • Strategy

Learn How to Create Videos that Educate, Entertain & Inspire

  • Brandon Arolfo, PBS
  • Brandon Arolfo
  • Produce more entertaining videos to support your marketing campaigns
  • Significantly increase YouTube subscribers and views – PBS’ result was 50 million views a month!
  • Measure the impact, reach, and engagement of your video content & tie them back to achieving your company mission
  • B2C
  • Branding
  • Content
  • Mobile
  • Social
  • Video

Get More out of Every Email You Send

  • Zachary Hanz, ActiveCampaign
  • Zachary Hanz
  • Send more actionable emails
  • Easily segment for every stage of the customer lifecycle
  • Simplify your processes and improve reporting
  • Prove your value with better results
  • B2B
  • B2C
  • Conversion
  • Data
  • Email

11:00 am - 11:30 am

10 Critical Factors for Success in Content Marketing

  • Noelle Schuck, Vertical Measures
  • Noelle Schuck
  • How to nail a short, yet effective strategy
  • How to perform deep content topic ideation to capture organic traffic
  • Magic of a Hub & Spoke content model
  • Why search engine optimization is more critical than ever
  • Content you are not producing but should
  • Learn how to move past pressing “Publish” on content that doesn’t move the needle, and learn strategies to catapult your results and see just how potent content marketing can be for your business.
  • B2B
  • B2C
  • Mobile
  • Paid Advertising
  • Search
  • Social

Why 80% of Marketers are Failing with Display, and How to Fix it Fast!

  • Jeremy Hudgens, Genius Monkey
  • Jeremy Hudgens
  • Better understand your customers’ journeys, and how they should be applied to your strategy
  • Recognize how display advertising fits into your overall marketing strategy
  • Utilize Google Analytics and other tools to measure the metrics that matter
  • Optimize your ad spend and improve your ROI
  • Paid Advertising
  • Strategy

Using Social Listening To Find The Next Big Thing

  • Jay Maldonado, MailChimp
  • Jay Maldonado
  • Understand various social listening tools (free and paid)
  • Use insights from social listening to fuel your digital strategies
  • Replicate successful examples of how insights can be used on a micro and marco level
  • B2B
  • B2C
  • Data
  • Social

How to Boost Marketing Effectiveness by Thinking Like a Product Company

  • Connor Mason, Punchkick Interactive
  • Connor Mason
  • Identify what your audience truly wants from your brand and develop design solutions to meet them
  • Improve the customer journey by empathizing with your customers’ unspoken needs
  • Build a strategic roadmap to boost your marketing effectiveness across all channels
  • B2B
  • B2C
  • Conversion
  • Data
  • Strategy

Data from the Heart: Creating Marketing Content That Matters

  • Jill Frank, Epsilon
  • Jill Frank
  • Develop an actionable plan to move from messaging to storytelling
  • Take a data-driven approach to creating content, from inception through delivery
  • Better understand your audience and where to reach them
  • Integrate heart into storytelling for your brand or business marketing strategy
  • B2B
  • B2C
  • Content
  • Data

11:45 am - 12:15 pm

5,000+ Martech Tools: What’s a Marketer to Do?

  • Scott Brinker, HubSpot
  • Scott Brinker
  • Know which hot marketing technologies are ready for the mainstream and which are for early adopters
  • Determine if there is consolidation in the martech landscape and if so, how that will that impact you
  • Understand the best ways to manage the incredible rate of change in marketing technology
  • Leverage your stack to build trust and scale the art of marketing
  • Strategy

How AI Will Let Us Be Marketers Again

  • Michael Trapani, IBM Watson Marketing
  • Michael Trapani
  • List how artificial intelligence is already changing marketers’ daily work
  • Understand what’s real about AI-powered marketing, today
  • Easily get started with AI-powered marketing
  • B2B
  • B2C
  • Data
  • Emerging

Make Your Brand Human: Developing Your Voice for Digital

  • Eric Thomas, SAGA MKTG
  • Eric Thomas
  • Tell a brand story in a fragmented digital landscape
  • Leverage your unique selling proposition as a brand strategy
  • Develop a compelling narrative for online media
  • Connect with your audience in an authentic way
  • B2B
  • B2C
  • Branding
  • Content
  • Social

How to Optimize Influencer Marketing Today and What to Expect in the Future

  • Shirley Yang, Muses
  • Shirley Yang
  • Understand the current influencer marketing and social media landscape
  • Know how much advertising spend is allocated
  • Define and establish your goals for influencer marketing
  • List tools and platforms for influencer marketing: marketplaces, agencies, SAAS, etc.
  • Establish success metrics and KPIs
  • B2B
  • B2C
  • Measurement
  • Social

Less Sell, More Soul: Digital Engagement, Transformed.

  • Heidi Singleton, New Honor Society
  • Heidi Singleton
  • Understand the importance of brand soul in digital engagement
  • Leverage four human traits that help brands behave more authentically in the digital space
  • Create more meaningful and effective digital content
  • Branding
  • Conversion
  • Strategy

12:45 pm - 1:45 pm

Lunch Keynote

Keynote
  • Lauren Wirtzer Seawood, Instagram
  • Lauren Wirtzer Seawood

If you’ve been challenged with creating an effective strategy for leveraging the popularity of Instagram in your marketing, look no further. Join Instagram’s Head of Music Partnerships, Lisa Wirtzer Seawood for a lunchtime fireside chat on Day 2 of Digital Summit Chicago. In this keynote, she’ll dive into ideas for effectively and authentically growing and engaging audiences — through sharing how today’s most popular artists connect with fans on the platform

2:00 pm - 2:30 pm

Make Your Messages Count: Using Consumer Insights for Compelling Content

  • Brad Perry, Authentic
  • Brad Perry
  • Identify the common business process pitfalls that lead to boring content and how to avoid them
  • Understand the importance of tying business needs and brand truths to consumer passion points and platform expectations
  • Describe how deep consumer insight methodologies such as digital ethnography and in-context interviewing lead to rock-solid content strategy
  • Describe how strategic planning techniques such as narrative mapping and agile creative briefs lead to compelling content
  • Create their own process for developing effective, consumer-centered digital and social content
  • B2B
  • B2C
  • Content
  • Conversion
  • Data

Social Commerce Strategies that Drive Sales

  • Obele Brown West, Weber Shandwick
  • Obele Brown West
  • Understand the shopping behaviors that’ve shifted in the face of digital media and smartphone technology
  • Effectively leverage platforms that are evolving their ad products and consumer experiences to lean into ROI marketing objectives
  • Use the tools and resources that’re necessary to take advantage of content-to-commerce opportunities
  • Learn and apply best practices from brands that’ve successfully taken advantage of new opportunities in social commerce

Bridging Silos Between SEO, UX, and Content for Big Marketing Wins

  • Rebekah Baggs, ONWARD
  • Rebekah Baggs
  • Leverage keyword data to unite your UX, SEO, and content efforts
  • Avoid classic marketing mistakes that stem from fractured strategies and disconnected teams
  • Holistically optimize your digital presence across the web with practical, real-world approaches
  • B2B
  • B2C
  • Content
  • Search
  • Strategy
  • UX/Design

It’s Time to Think Differently About Mobile

  • Stephanie Cox, Lumavate
  • Stephanie Cox
  • Understand the major shifts happening in mobile tech, why they’re occurring, and how the biggest tech players (Apple, Google, etc.) are paving the way
  • Explain how these shifts will change how brands interact with consumers on mobile
  • Outline how your brand should rethink its mobile strategy to adapt to this change
  • Develop a plan to bring true personalization to your mobile strategy
  • B2B
  • B2C
  • Emerging
  • Mobile

2:45 pm - 3:15 pm

Harnessing the Power of Amazon: Customer Acquisition, Lead Generation, and Proof of Concept Sales

  • Robyn Johnson, Best From The Nest
  • Robyn Johnson
  • Use Amazon as a way to drive growth for brands and products
  • Understand key elements for Amazon SEO and conversion
  • Get initial conversions and protect your brand on Amazon
  • B2C
  • Measurement
  • Mobile
  • Search
  • Strategy

Automating Workflows to Scale with Ease

  • Juan Parra, Accelo
  • Juan Parra
  • Understand how to break down and distill complex work processes for scale
  • Easily apply these ideas and concepts at scale
  • Leverage technology to achieve your goals
  • Utilize automation within platforms and the logic behind it
  • B2B
  • B2C
  • Conversion
  • Strategy

Five Steps to a Data Driven Email Marketing Strategy

  • John Brandt, Adestra
  • Aparna Sura, National Association of REALTORS®
  • John Brandt
  • Aparna Sura
  • Think holistically about what success means for your company
  • Understand why you are using email as a core channel
  • Better understand how other successful marketers view a data driven email marketing strategy
  • Align your business objectives to your data
  • Test, measure, and communicate to your organization both your strategy and your results for improvement
  • B2B
  • B2C
  • Data
  • Email
  • Strategy

Understanding App User Value

  • David Lee, Google
  • David Lee
  • Understand the importance of Customer Lifetime Value (CLV)
  • Identify the consumer actions that create value for your business
  • Implement a framework for measuring CLV across various consumer actions for your business
  • Leverage CLV data to drive new, valuable users to your app experience through Machine Learning
  • Data
  • Emerging
  • Mobile
  • Strategy

More Than Acquisition: Why Marketers Need to Own the Entire Customer Journey

  • Sean Johnson, Digital Intent
  • Sean Johnson
  • Use customer feedback to drive rapid product growth
  • Model growth and focus on the levers with the biggest impact
  • Ensure new customers have a fantastic first time experience
  • Use data to get users to the “aha moment”
  • B2B
  • B2C
  • Conversion
  • Data
  • Strategy

3:30 pm - 4:00 pm

The Future Of B2B Marketing: Trends For The Contrarian Marketer

  • Peter Weinberg, LinkedIn
  • Peter Weinberg
  • Appreciate the true value of thought leadership
  • Apply the Disney model of “”total merchandising”” to your marketing
  • Scale your brand through your most valuable touchpoint: your employees
  • Understanding how to structure a “”60/40″” brand and why it’ll lead to more growth
  • B2B
  • Branding
  • Emerging
  • Strategy

Experiential Marketing: How the Best Brands Amplify Their Live Experiences Through Digital

  • Brendan Walsh, Mole Street
  • Brendan Walsh
  • General background on Experiential marketing techniques and how they intersect with a social/digital campaign
  • Profiles of some of the best known brands and how they use it effectively
  • Video examples for reference within the retail, hospitality, fmcg, tourism and entertainment space
  • New tools that are available to capture social information at events without hashtags
  • B2C
  • Content
  • Mobile
  • Social
  • Strategy

Five Examples That Prove Personalized Marketing Doesn’t Start with “Hello [First Name]”

  • Katie Staveley, Mautic
  • Katie Staveley
  • Identify new ways to personalize across your entire customer experience, including and beyond email
  • Maximize the most valuable customer data that exists in your different tools and systems
  • Coordinate with your sales team to deliver more relevant, productive lead nurturing
  • B2B
  • B2C
  • Conversion
  • Data

Meme-ology 101: The New Language of Digital Culture

  • Joe Federer, Reddit, Inc.
  • Joe Federer
  • Understand the evolution and philosophy of the internet’s most profound communication currency
  • Determine what makes memes successful (or not)
  • Incorporate memes in your content and creative process
  • Keep your brand relevant in the competitive world of digital content
  • Branding
  • Content
  • Social
  • Strategy

Engaging LGBTQ+ Consumers Year Round

  • Zach Stafford, Grindr
  • Zach Stafford
  • Develop and execute results-driven campaigns for LGBTQ+ consumers year round
  • Better understand LGBTQ+ consumers’ perceptions of brand marketing today
  • Authentically reach this powerful group of consumers
  • Conversion
  • Data
  • Strategy

4:15 pm - 4:45 pm

Building Teamwork to Achieve Innovative Results

  • Mitch Lowe, Netflix
  • Mitch Lowe
  • Get your team to collaborate quickly and synergized to drive innovation
  • Create a culture that supports productive innovation
  • Learn how Mitch led innovation at Netflix, Redbox and MoviePass and apply similar approaches
  • B2B
  • B2C
  • Strategy

The New Era of V-Commerce: How Marketers Can Leverage the Voice Assistant Revolution

  • Meg Goldthwaite, NPR
  • Meg Goldthwaite
  • Understand how voice technologies are being used today, with a look at future trends
  • Gain insight into how top marketeers are leveraging these trends to connect with their audiences in new and authentic ways
  • Use audio to engage with customers without overt selling
  • Emerging
  • Strategy

Beat Your Competition by Performing SEO Research

  • Katie Cunningham, Adept Marketing
  • Katie Cunningham
  • Identify where search matters in your customer’s user journey and what type of content you should create at each stage of the funnel
  • Understand who is your true search competitors
  • Know your brands market share within the increasingly competitive search space
  • Prioritize your marketing budget for the best ROI from search
  • B2B
  • B2C
  • Content
  • Search
  • Strategy

The Evolving Ecosystem of Marketing Data and Analytics

  • Frank Mulhern, PhD, Medill School, Northwestern University
  • Frank Mulhern, PhD
  • Understand the connections between data, analytics and technology
  • Better incorporate analytic solutions into planning
  • Connect technologies to brand communications and customer experiences
  • B2B
  • B2C
  • Data
  • Measurement

4:45 pm - 5:45 pm

Closing Reception