Header Image

Agenda

Join us for the official DS Chicago Pre-Party. We’ll be gathering at the Sprout Social HQ – for local craft beers & networking with Chicago’s diverse community of business builders and innovators.
Click here to RSVP

Session Filters

Day 1 Tuesday, October 24

  • October 24
  • 8:30 am - 12:45 pm
  • Stage 1
  • Pre-Conference
  • Strategy Development | How to create a plan that guides all your content efforts
  • Ideation | Ways to play ""content Moneyball"" and come up with hundreds of topic ideas painlessly
  • Content Creation | What types of content are out there and how each can be created
  • Optimization | Don’t press publish before you follow these simple, yet essential SEO best practices
  • Promotion | Get social and understand what platforms work best for you and if paid ads can help
  • Distribution | How you can get more eyes on your content through targeted, off-site channels
  • Lead Nurture | Email is a vital component of a content strategy that keeps your relationships alive
  • Measurement | Learn what core KPIs to look at to understand failures and successes
  • October 24
  • 8:30 am - 12:45 pm
  • Stage 2
  • Pre-Conference
  • Stay ahead of Google updates and prepare for SEO of today and tomorrow
  • List common technical problems that plague sites and how to fix them
  • Use persona data to attract targeted traffic
  • Take keyword research to a deeper level, including uncovering search intent
  • Build a search-engine friendly website structure
  • Get the most out of mobile and voice queries
  • Develop a content strategy based upon topical density that drives traffic
  • Identify high quality backlink opportunities
  • Put it all together— Create a customized, step-by-step SEO plan to get results
  • Use checklists, benchmarks and workflows to get your SEO work done
  • Report results and initiatives to key decision makers within the organization
  • October 24
  • 1:15 pm - 2:15 pm
  • Opening Keynote
  • Tell bolder (and braver!) stories, using stronger, writing and a unique point of view
  • Create “best of breed” content to attract the people you want
  • Know when to be a little outrageous (and when to dial it back)
  • Understand the secrets to inspire the best work out of writers and content creators
  • October 24
  • 2:30 pm - 3:00 pm
  • Stage 2
  • Cite the latest data on the state of marketing and sales alignment
  • Understand key attributes and activities of the modern B2B seller
  • Investigate the most innovative enablement technologies
  • Incorporate knowledge of current and future B2B buyer trends and preferences into your marketing
  • Identify buyer-centric initiatives that create cohesion between teams
  • Use an action plan to operationalize a 21st-century partnership
  • October 24
  • 3:15 pm - 3:45 pm
  • Stage 2
  • Create automated email campaigns based on the data you’re collecting in CRM
  • Generate variable content that matches your audience’s interests
  • Better understand your true campaign ROI
  • Foster friendships with both your Sales and Accounting Departments
  • October 24
  • 3:15 pm - 3:45 pm
  • Stage 3
  • Quickly assess your audiences data needs
  • Audit existing visualizations
  • Choose and format visualizations to reinforce your message
  • Craft a compelling data narrative to encourage action
  • October 24
  • 4:45 pm - 5:30 pm
  • Keynote
  • October 24
  • 5:30 pm - 6:30 pm

Opening Reception

Day 2 Wednesday, October 25

  • October 25
  • 8:30 am - 9:00 am
  • Stage 1
  • Develop genuinely useful personas
  • Incorporate user roles more strategically into your integrated marketing plans
  • Create Customer Journey Maps that are actually usable
  • Introduce Experience Maps into your digital strategy
  • Develop better, more advanced A/B Testing methodologies
  • October 25
  • 8:30 am - 9:00 am
  • Stage 2
  • Identify gaps in your current marketing capabilities and infrastructure
  • Understand how content trends will impact your need for end-to-end content strategy, production and measurement capabilities
  • Generate ideas about how to approach your content strategy both practically and creatively
  • Evaluate the connections between digital and physical marketing tactics to plan marketing opportunities that can bridge web and experiential
  • Take advantage of the latest technologies for optimization
  • October 25
  • 8:30 am - 9:00 am
  • Stage 3
  • New processes and strategies for implementing predictive analytics in your business
  • Real world cases and results of Predictive Analytics to shape your strategic roadmap
  • Current trends of adoption of Predictive Analytics, by industry vertical
  • A peek at the role of Predictive Analytics and AI in the digital world
  • October 25
  • 9:15 am - 9:45 am
  • Stage 3
  • Identify the key 20% of actions that drive 80% of results
  • Adapt to the recent Google changes and position your strategy ahead of the evolving algorithm
  • Use the most recent SEO tools, techniques and strategies that will not break the bank
  • Remove the complexity of tasks and streamline projects to move the needle
  • Collect actionable data to make the case for SEO budget and support
  • Design an agile and inclusive SEO process that works for everyone
  • Eliminate project downtime, reduce cost, and effect transformational change
  • October 25
  • 10:00 am - 10:30 am
  • Stage 2
  • How machine learning/AI technologies will be used to improve marketing processes and decision making
  • Which marketing roles and functions are at risk of being "automated"
  • How to prepare yourself and your team for the future through a "center-brain marketing" approach
  • October 25
  • 10:00 am - 10:30 am
  • Stage 3
  • Understand how data is used in the social sector and how you can leverage those techniques to improve your own digital marketing
  • Identify new data points that reflect people's daily lives (not just their likelihood of buying your product), and how you can successfully leverage these
  • Apply new data science solutions from social sector to similar challenges in your digital marketing
  • October 25
  • 11:00 am - 11:30 am
  • Stage 1
  • Define the DataScienceStein approach to implementing a data science function
  • Articulate the benefits digital marketers can gain by building a DataScienceStein
  • Identify the skills needed to build a DataScienceStein team
  • Translate the skills needed to actual job functions required for a DataScienceStein team
  • Justify why a DataScienceStein could be the preferred method to implementing a data science function
  • October 25
  • 11:00 am - 11:30 am
  • Stage 2
  • Advanced tips for performing deep content topic ideation to capture organic traffic
  • Techniques to shift your strategy to adopt agile methodologies (I think we are going with lower case on this)
  • Learn an amazing Hub & Spoke content model to drive results
  • Interactive discussions about why search engine optimization is more critical than ever
  • October 25
  • 12:30 pm - 1:25 pm
  • Lunch Keynote
  • October 25
  • 1:40 pm - 2:10 pm
  • Stage 3
  • See how mobile has changed the way customers shop and what marketers can do about it
  • Understand the psychology to what makes mobile (and the content on it) so addictive
  • Add marketing tactics to your toolkit to help you better reach (and convert) your customers
  • Better position mobile media as a revenue-generating channel within your media mix
  • October 25
  • 3:00 pm - 3:30 pm
  • Stage 2
  • Version your content to appeal to disparate groups such as, lines of business, industries, net new vs. customers
  • Design content to be consumed in multiple formats
  • Create a content plan that will appeal to how prospects choose to consume information
  • October 25
  • 3:00 pm - 3:30 pm
  • Stage 3
  • Better understand how ad fraud works in the digital advertising ecosystem (including real life examples).
  • Be current on what Google is doing to defend advertisers, publishers, and users from ad fraud.
  • Take action in defending back against ad fraud.
  • October 25
  • 3:40 pm - 4:10 pm
  • Stage 1
  • How to use analog activities help enhance your digital marketing results ("moments in time" aka "insta syndrome")
  • Why engagement doesn't matter even though most social media "gurus" says it does
  • Understanding and leveraging the value of a "like"
  • Why reach is more important than performance marketers realize
  • How to understand and use culture jamming in your marketing strategy
  • How to use bots and voice commands to create experiences for both humans and robots based on an “internet of actions”
  • October 25
  • 3:40 pm - 4:10 pm
  • Stage 3
  • Develop a simple customer journey map and better manage your customers’ expectations
  • Understand where there are gaps in your offer, and where profits are leaking out
  • Apply new techniques to reduce customer churn
  • October 25
  • 3:40 pm - 4:10 pm
  • Stage 2
  • Translate employee engagement goals into KPIs
  • Identify channels and tactics best suited for their goals
  • Build a storytelling strategy around employee engagement
  • October 25
  • 4:20 pm - 5:20 pm
  • Closing Keynote
  • October 25
  • 5:20 pm - 6:30 pm

Closing Reception

Join us at DS Chicago 2017

Subscribe to our newsletter