After this session, you’ll be able to:

• Understand four core sources of creativity in marketing
• Uncover the most impactful questions to develop creative ideas
• Use sound and silence to fuel your marketing
• Implement daily habits that improve your creativity
• Practice brainstorming techniques to use with your team

After this session, you’ll be able to:

• Determine where to focus your efforts to get the most bang for your ROI buck
• Adapt to recent changes in SEO and what Google expects from businesses today
• Apply hyper-focused SEO strategies that not only generate traffic but increase conversions

The session is for experienced digital marketers who want to get to the core of an efficient SEO strategy for optimum success.

After this session, you’ll be able to:

• Systematically hone in on your target audiences to the select those who most critically need what you offer and have the highest probability of buying
• Clearly define what “ideal” looks like for your target audiences by building a robust set of buyer criteria, including demographics and psychographics
• Utilize a simple root-cause-analysis technique to uncover and leverage language that speaks to the bottom-line heart pain you solve for each target audience

After this session, you’ll be able to:

• Strengthen your brand on Instagram and grow your social presence and followers
• Connect with and capture more leads on Instagram to ultimately increase sales
• Position yourself as an expert in your space

At the end of the session, you’ll be able to:

• Use a checklist to successfully start transitioning to GA4
• Organize your website goals for easy transition into conversions
• Better understand “predictive audiences” and how to take advantage of them
• Utilize all the best tricks to creating events and building out a sharable report

After this session, you’ll be able to:

• Diagnose wastage in media spend and duds in messaging
• Identify how to build brand affinity in messaging and brand gestures
• Implement a message framework for all stages of your customers’ journey

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

After this session, you’ll be able to:

• Understand the size of the US market and who you should partner with
• Implement 5 key tactics marketers and companies must take to win in digital marketing
• Determine where the most attractive opportunities are (including channels, marketplaces and geographies)

After this session, you’ll be able to:

• Identify the right items you should test and effectively measure the impact on your bottom line
• Set up a work flow (technology and process) to maximize efficiency with your lead conversion program
• Use proven resources and timelines to hit the ground running and start increasing your conversion rates

After this session you’ll be able to:

• Build a blueprint to your brand’s marketing strategy
• Learn simple, effective tools to reward your most loyal customers
• Implement out of the box, creative marketing strategies to reach your target audience

After this session, you’ll be able to:

• Capitalize on Google’s AI which is tuned to amplify brands that resonate with online consumers
• Craft a purpose-driven strategy that resonates with search engines
• Apply lessons learned from case studies of leading brands with a purpose purpose-driven approach to SEO

This session is for intermediate and advanced digital marketers who have several years’ experience and want to understand how to reach their SEO goals with more efficiency.

After this session, you’ll be able to:

• Understand how communication preferences have evolved
• Take your customer conversations to the next level with AI
• Apply conversational best practices to delight your customers and meet their expectations around messaging

This session is for senior digital marketers who want to learn more about conversational marketing and how to deliver delightful and personalized experiences to their customers.

After this session, you’ll be able to:

• Create a GA4 migration plan for your organization
• Ensure that your GA4 property mirrors much of what you currently measure in Universal Analytics
• Archive your historical Universal Analytics for future access

After this session, you’ll be able to:

• Gain a business advantage by following best practices for B2B partnerships
• Build strong and lasting relationships with current and prospective partners
• Fuel growth in your business through effective partnerships

After this session, you’ll be able to:

• Understand why GenZ traffics in absurdism (see Birds Aren’t Real), speaks in an ever-shifting emoji-laden language, and turns just about any cultural event into a meme, and why brands-through actions, not words-must take them seriously.
• Cultivate your understanding of the upcoming power shift of Web3 and how it is fueling the online creator economy evolution.
• Implement genuine influencer strategies that focus on authentic collaborations, cultural fluency, and addressing societal challenges with tangible measures.

This session is for brand and digital marketers who have several years of experience with content strategy and execution and want to understand how to expertly reach their younger audiences.

After this session, you’ll be able to:

• Understand the recent changes by Google and how to be compliant with these new standards
• Create a targeted content strategy aimed at driving relevant organic traffic, as well as improve your authority and trust within Search Engines
• Improve your overall user experience and core vitals to thrive with the ongoing Page Experience Update

This presentation is aimed at business owners or marketing professionals with several years of experience in Search Engine Optimization who are looking to compete with large companies without the large budget.

After this session, you’ll be able:

• Apply tactics to improve existing automated email campaigns
• Develop new automated email campaigns to build for your subscribers
• Determine what analytics/metrics to use for automated email campaigns

After this session, you’ll be able to:

• Understand why most SEO reports are overloaded with data and pointless metrics
• Create actionable reports that your clients or leadership team love
• Learn which metrics to include… and which ones you should drop immediately

After this session, you’ll be able to:

• Identify how emotion impacts micro conversions along your customers’ journey
• Implement a customer feedback strategy that goes beyond the NPS
• Adjust customer engagements based on feedback

After this session, you’ll be able to:

• Dismantle myths and understand the facts about the current state of video marketing
• Generate video content ideas by identifying top trends
• Make video content that’s relevant to your brand
• Widely distribute your videos and get more leads

After this session, you’ll be able to:

• Leverage a framework for objectively reviewing current business situations through a data lens
• Conduct a compelling SWOT analysis rooted in unbiased insights
• Prepare an executive summary with compelling recommendations and data points that can’t be ignored

After this session, you’ll be able to:

• View SEO through a financial lens and understand what makes Google tick
• Identify algorithm updates that actually make a search engine better versus those meant just to increase profitability
• Adapt your strategies for the future of search

After this session, you’ll be able to:

• Create live video content that immerses customers in your brand while telling your company story
• Up-cycle content that can inspire for months
• Implement productivity hacks that will save mountains of time
• Use new tips and tools to amp up your social media strategy

At the end of this session, you’ll be able to:

• Determine if cross-posting is right for your social media campaigns
• Identify which social media channels to use in your campaigns
• Effectively cross-post on each platform to avoid the algorithms that will try to downplay your content

After this session, you’ll be able to:

• Fully integrate influencers into your digital marketing plans
• Identify new application areas for influencer content
• Engage influencers to streamline messaging across marketing functions

After this session, you’ll be able to:

• Help your business embody what it means to be resilient
• Apply six key pillars of resilience and understand why they are so important
• Ask key questions to determine where to focus your attention as an organization to adapt in the face of change

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

After this session, you’ll be able to:

• Implement various AI-powered tools and solutions that can help grow your marketing strategy
• Leave with a roadmap that can help you to determine where AI can best fit within your marketing strategy to yield the greatest ROI
• Feel confident about the basics and current state of Artificial Intelligence in 2022 – The “What”, “Why”, and “How”

After this session, you’ll be able to:

• Understand how to better use Instagram Stories to attract, retain, and convert your key audiences
• Learn best practices for elevating your use of Stories
• Determine how to measure the success of Stories content

After this session, you’ll be able to:

• Use new and improved tools that will elevate your SEO, content and analytics strategy
• Apply tactics to more effectively export and leverage data
• Leverage examples and templates as soon as you are back in the office to improve the data in your SEO and content marketing efforts

After this session, you’ll be able to:

• Create content guidelines by analyzing what performs best
• Ideate and create content with both your audience and Google in mind
• Rank your content on the first page with a proven strategy for any business vertical

After this session, you’ll be able to:

• Utilize key content types and platform capabilities for your influencer campaign
• Expand the reach of your campaign with strategic amplification
• Understand the tactics and tools required to reach your conversion goals
• Accurately measure and track the success of your campaign
• Leverage influencer content as lifestyle assets

This session is for direct to consumer digital marketers who are interested in generating awareness and driving revenue through influencer marketing.

After this session, you’ll be able to:

• Break down your large marketing initiatives into smaller, more manageable tactics
• Create quicker feedback loops on your results
• Reallocate time & budget based on wins & losses