Agenda | Digital Summit Chicago

Agenda

These great sessions have been confirmed so far, with more on the way. Keep checking back for updates!

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Day 1 Wednesday, October 27

8:30am - 12:30pm

Burgers, Boxes, Briefs and Bachelor Degrees: Level up and Sell Anything with the Big 5 of Digital Marketing

Masterclass
  • Samantha Kermode, Investis Digital
  • Samantha Kermode

After this session you will be able to:

  • Develop content, SEO and competitive analyses to guide your strategies
  • Use and interpret data from popular tools like SEMRush, Screaming Frog and Lighthouse
  • Develop content for targeted audiences
  • Optimize your site and user experience for consumers and search engine bots
  • Improve your demand generation in email and paid search and social
  • Test and analyze your efforts for constant improvement

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

Included with Platinum Passes, upgrade required for Main Event Passes
  • Content Marketing
  • Lead Gen / Conversion / Retention
  • SEO & Search

Advanced Digital Analytics Strategies and Tactics

Masterclass
  • Chris Sietsema, Teach to Fish Digital
  • Chris Sietsema

At the end of this Masterclass, you’ll be able to:

  • Create new Google Analytics (GA) Accounts, Properties and Views and/or audit an existing account
  • Configure conversion goals, filters, account integrations, advanced segments and cross-domain tracking within GA
  • Prepare an accurate, reliable and repeatable process for campaign tracking code creation and stewardship
Included with Platinum Passes, upgrade required for Main Event Passes
  • Data & Analytics

Advanced Email Marketing: Tactics to Build Robust Email Programs

Masterclass
  • Michael Barber, Brand Consultant and Marketing Strategist
  • Michael Barber

At the end of this Masterclass, you’ll be able to:

  • Explain why email still matters
  • Understand the difference between simple and robust email programs
  • Develop a roadmap for managing inactive subscribers
  • Leverage advanced design tactics for your templates
  • Make your emails more accessible
  • Better understand how the ISPs (internet service providers) score your campaigns
  • Move from “”batch and blast”” to segmented and personalized campaigns
  • Develop a robust email metrics dashboard
  • And, see what the future of email might look like
Included with Platinum Passes, upgrade required for Main Event Passes
  • B2B
  • B2C
  • Email Marketing

1:15pm - 2:15pm

$0 Marketing Ideas: How To Market To Millions Without Breaking The Bank

Keynote
  • Jon Youshaei, Formerly of Instagram & YouTube
  • Jon Youshaei

After this session, you’ll be able to:

  • Easily find engaging content for your social media calendar
  • Reach more potential customers without spending as much of your budget
  • Predict which posts may drive the most engagement before publishing them
  • Social Media

2:30pm - 3:00pm

The Modern Marketer’s Guide to Gaming, AR & NFTs

  • Joe Cox, The Pop-Marketer
  • Joe Cox

After this session, you’ll be able to:

  • Discover specific ways marketers can join in on the fun of the gaming future
  • Apply examples & tips to take advantage of AR experiences before Apple Glass gets here
  • Understand the marketing value of NFTs and what action steps to take in this space
  • Voice / AR / VR

Negative Nancy: Turning the Bad into Funny in Otherwise Unfunny Times

New Session
  • Michael Albanese, Comedian, Writer & Producer
  • Michael Albanese

After this session, you’ll be able to:

  • Apply clear techniques on how to approach funny content as we leave a lockdown weary world
  • Understand how to approach your own brand or product identity to properly assess the direction of your content
  • Implement tactics to best address the positive and spin the negatives of your brand to create a funny voice
  • Branding
  • Content Marketing
  • Storytelling

SEO Tips for Pinterest and YouTube to Increase Site Traffic

  • Jerri Helms, HarperCollins Publishing
  • Jerri Helms

After this session, you’ll be able to:

  • Include platforms like Pinterest and YouTube in your SEO strategy and understand the benefits of doing so
  • Develop and leverage content for YouTube and Pinterest via competitive keyword research and data optimization
  • Know which free and paid tools to leverage for keyword research
  • SEO & Search
  • Social Media
  • Website

3:15pm - 3:45pm

The Power of the Brand Trifecta: The Three Components for Building a Brand That Wins More Work

  • Kate DiLeo, Ennobble
  • Kate DiLeo

After this session, you’ll be able to:

  • Implement best practices for developing a strong brand that truly creates the path of least resistance to revenue for your company
  • Apply the three key brand components that provoke the prospect to have a conversation
  • Clarify how to organize your brand message for getting more prospects to the table, more users who click, and more customers who buy
  • Branding

Facebook, Instagram and TikTok Tactics to Drive In-Store Traffic

Sponsored by Reveal Mobile
  • Dan Dillon, Reveal Mobile
  • Laura Conway, Reveal Mobile
  • Dan Dillon
  • Laura Conway

After this session, you’ll be able to:

  • Drive store visits using social media ads
  • Deliver messaging that’s tailored for the different consumer behavior on TikTok, Facebook, and Instagram and maximize conversations
  • Eliminate wasted ad spend

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

  • Consumer Behavior
  • Facebook
  • Instagram
  • Paid Advertising
  • Social Media

Must-Have Automated Email Campaigns for Every Organization

  • Michael Barber, Brand Consultant and Marketing Strategist
  • Michael Barber

After this session, you’ll be able:

  • Apply tactics to improve existing automated email campaigns
  • Develop new automated email campaigns to build for your subscribers
  • Determine what analytics/metrics to use for automated email campaigns
  • Email Marketing

4:00pm - 4:30pm

Preparing Your Website Data for Google Analytics 4

  • Colleen Harris, Sincro
  • Colleen Harris

After this session, you’ll be able to:

  • See the basic changes between Universal Google Analytics and GA4
  • Understand how the GA differences could impact your data collection strategy
  • Learn how to edit events and conversions right in GA4
  • Listen to proven strategies for making learning GA4 easier
  • B2B
  • B2C
  • Data & Analytics

3 Key Steps to Make Your Marketing Department of One Work Smarter, Not Harder

  • Brittany Ward, Create Collabs
  • Brittany Ward

After this session, you’ll be able to:

  • Systemetize your Brand Calendar
  • Create More Content in Less Time
  • Use These Content Tools for Automation
  • Content Marketing
  • Marketing Operations

Building a Sustainable Topic Clustering Strategy

Sponsored by Siteimprove
  • Diane Kulseth, Siteimprove
  • Diane Kulseth

After this session, you’ll be able to:

  • Understand the importance of pillar pages and cluster content and apply these practices to your modern SEO strategy
  • Walk away with actionable techniques for amplifying your content output
  • Gain buy-in from leadership for manageable, sustainable, and measurable content programs

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

  • Content Marketing
  • SEO & Search

4:30pm - 5:30pm

Opening Reception hosted by Terminus

Day 2 Thursday, October 28

8:30am - 9:00am

Leader or Follower? Why There’s No Gray Area in Effective Digital Transformation

  • Sharon Harris, Jellyfish
  • Sharon Harris

After this session, you’ll be able to:

  • Apply the “Know Your Customer” (KYC) operating model and increase efficiencies and effectiveness
  • Apply a step-by-step approach for A/B testing, planning and execution
  • Create a roadmap for future-proofing digital initiatives within your organization
  • Implement best practices based on outcome-focused client case studies demonstrating the four pillars in action
  • Marketing Operations

Preparing Your SEO Strategy for 2022 and Beyond!

  • Taylor Kurtz, Crush the Rankings
  • Taylor Kurtz

After this session, you’ll be able to:

  • Understand the recent changes by Google and how to be compliant with these new standards
  • Create a targeted content strategy aimed at driving relevant organic traffic, as well as improve your authority and trust within Search Engines
  • Improve your overall user experience and core vitals to thrive with the ongoing 2021 Page Experience Update
  • Customer Acquisition
  • SEO & Search

How to Leverage Executives as Powerful Brand Advocates on Social Media

  • Casey Hall, Lumberjack Social
  • Joel Leeman, London Stock Exchange Group (LSEG)
  • Casey Hall
  • Joel Leeman

After this session, you’ll be able to:

  • Secure social buy-in from executives for a social media activation
  • Develop a social media content strategy for your executives
  • Create a process for management or support of executive social media deployment
  • B2B
  • Social Media

9:15am - 9:45am

Tactics for Leveraging Influencer Marketing: Shifting to a Post-Pandemic World and What Lies Ahead

  • Thea Neal, Royal Caribbean
  • Thea Neal

After this session, you’ll be able to:

  • Effectively use influencer content and understand its importance in your business
  • Maximize your influencer dollar spend and feel confident in your investment
  • Differentiate between influencer agencies and individual creators, and decide which is best for you
  • Influencer Marketing

Video Redefined: Find the Audience You Want Across All Screens and Turn Awareness into Action

Sponsored by Spectrum Reach
  • Ben Van Horn, Spectrum Reach
  • Ben Van Horn

After this session, you’ll be able to:

  • Target the audiences you want in an evolving multiscreen media landscape
  • Use viewership data and insights to create impactful video campaigns across TV, Streaming TV, and Online Video
  • Deploy measurement tactics to test and optimize video creative to drive ROI for your marketing campaigns
  • Data & Analytics
  • Video Marketing

The Psychology of a Website: Mastering Cognitive Biases, Conversion Triggers and Modern SEO

  • Matthew Capala, Alphametic
  • Matthew Capala

After this session, you’ll be able to:

  • Discover the key cognitive biases and conversion triggers that affect your website visitors’ decision making
  • Replicate examples from some of the most successful brands to master the key principles of website persuasion
  • Upgrade your SEO game by optimizing for Google’s RankBrain, which uses AI and machine learning to better understand basic human instincts and behaviors
  • Use content to position your brand as a trusted authority in your field to reduce friction
  • Content Marketing
  • Data & Analytics
  • SEO & Search
  • Website

10:00am - 10:30am

Marketing in a Post-Pandemic Society

  • Carlos Gil, Gil Media Co.
  • Carlos Gil

After this session, you’ll be able to:

  • Apply framework to help you reclaim organic engagement in today’s noisy, algorithm-driven ecosystem
  • Develop industry-leading strategies for engaging customers as a “”marketing savage””
  • Create content that converts without going for the sale right away
  • Know how to use TikTok effectively to build community and brand awareness
  • Implement best practices from notable organizations, including Wendy’s and others
  • B2B
  • Branding
  • Content Marketing
  • Customer Experience

ABM and Sales Velocity: How to Use ABM for Pipeline Acceleration

Sponsored by Terminus
  • Auseh Britt, Terminus
  • Auseh Britt

After this session, you’ll be able to:

  • Understand why ABM is critical to increasing your sales velocity and improve your efforts
  • Use ABM to Run Pipeline Acceleration Programs
  • Apply proven best practices to shorten sales cycles, based on real-world examples and data of pipeline acceleration campaigns

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

  • Lead Gen / Conversion / Retention

How to “Steal” the Best Content, SEO and CRO Ideas from the Big Dogs

  • Daniel Russell, Go Fish Digital
  • Daniel Russell

After this session, you’ll be able to:

  • Understand why searcher intent is the future of content and SEO
  • Familiarize yourself with the changes Google is making to its algorithm that will change how we make content
  • Track content changes on industry leading (and competitor) websites
  • Determine if website updates are deliberately guided by data or subjective
  • Apply tactics today to start learning from your competitors and the leaders of your industry
  • Content Marketing
  • SEO & Search

10:30am - 11:00am

Networking Break

11:00am - 11:30am

The Power of Putting People First for Brands

  • Caitlin Rush, Twitter
  • Caitlin Rush

After this session, you’ll be able to:

  • Put people at the center of solving challenges for your brand
  • Address the root challenges of brand safety with a people-first approach
  • Implement three ways to put people-based solutions into motion for your business
  • Branding

Where Consumers Go, Content Must Follow: Delivering Personalized Omnichannel Experiences at Scale

Sponsored by Sitecore
  • Julia Gebhart, Sitecore
  • Julia Gebhart

After this session, you’ll be able to:

  • Build content at scale and centralize content for agility
  • Develop an effective content strategy and an experience map
  • Deliver experiences that connect through content
  • Content Marketing
  • Customer Experience

The Essential Elements of Building Brand Love

  • Lydia Michael, Blended Collective
  • Lydia Michael

After this session, you’ll be able to:

  • Identify what your consumers actually desire in a brand
  • Find the common ground with your audience that leads to strong, trustworthy, and committed relationships
  • Build essential elements for an emotionally engaging brand
  • Branding
  • Customer Experience

11:45am - 12:15pm

Standout Brand Storytelling: Using the Science of Story to Captivate Customers

  • Nick Westergaard, Brand Driven Digital
  • Nick Westergaard

After this session, you’ll be able to:

  • Define the key elements of brand story including protagonist, antagonist, and world building
  • Capture attention by creating empathetic stories based on customer challenges
  • Craft captivating stories that drive profitable actions and long-term brand loyalty
  • Consumer Behavior
  • Customer Experience
  • Storytelling

Using Google Analytics Data To Map Digital Strategy Success

New Session
  • Colleen Harris, Sincro
  • Colleen Harris

At the end of my session, you’ll be able to:

  • Gain tips and questions to ask as you identify what “success” is for your website
  • Learn how to set goals for engagement and conversion success metrics, as you see the importance of alerts, user flow and custom sequence segments in Google Analytics
  • See how to audit Google Analytics to verify traffic from different vendors and strategies as you learn the right types of data-driven questions for campaign growth
  • Understand how to use Google Analytics for customer engagement and conversions as you use the different attribution models to understand your customers journey
  • Data & Analytics

Website Migration: What to Do Pre, During and Post

Sponsored by Investis Digital
  • Samantha Kermode, Investis Digital
  • Samantha Kermode

After this session, you’ll be able to:

  • List reasons why you should migrate (there are plenty)
  • Take advantage of opportunities to make your new website SEO friendly
  • Use best practices presented to prepare for your migration
  • Find out what to expect during migration day
  • Know what you need to monitor in post-migration

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

  • Branding
  • SEO & Search

12:15pm - 1:15pm

Lunch Pickup & Break

1:15pm - 2:15pm

The Connected Human and the Future of Marketing

Keynote
  • David Shing, Shingy
  • David Shing

After this session, you’ll be able to:

  • Understand how behaviors have evolved and what you can take advantage of
  • Implement an offline to online strategy
  • Have the tools to make decisions on what you want to action on in your business
  • Consumer Behavior
  • Voice / AR / VR

2:30pm - 3:00pm

Storytelling’s Greatest Hack

  • Eric Thomas, City of Detroit
  • Eric Thomas

After this session, you’ll be able to:

  • Plan your Brand in 3 Dimensions
  • Create and fulfill Achieveable Brand Promises
  • Make Consistent but flexible decisions for your brand across different media platforms
  • Storytelling

Frameworks for Filling Funnels

New Session
  • Justin Watkins, Native Digital
  • Justin Watkins

After this session, you’ll be able to:

  • Diagnose wastage in media spend and duds in messaging
  • Justify marketing budgets by reverse-engineering optimal customer acquisition costs
  • Implement a message/market fit framework for all stages of your customers’ journey
  • Lead Gen / Conversion / Retention

3 Ways to Revolutionize Your Email Open Rates

  • Emily McGuire, Flourish & Grit
  • Emily McGuire

After this session, you’ll be able to:

  • Understand the secret sauce that will get your open rates UP
  • Use a subject line formula that will help you whip out high-opening subject lines in minutes
  • Effectively use emojis to get better response rates”
  • Email Marketing

3:15pm - 3:45pm

Stop the Scroll: How to Create Engaging Social Video

  • Desiree Martinez, All-In-One Social Media
  • Desiree Martinez

After this session, you’ll be able to:

  • Evaluate the different kind of video options available to you and figure out which formats are the right fit
  • Correct what you are doing wrong with your existing videos
  • Develop video content that ACTUALLY gets results
  • Social Media
  • Video Marketing

Optimizing Operations to Increase Engagement

  • Emily Hendershot, Nova Strategies
  • Emily Hendershot

After this session, you’ll be able to:

  • Examine roadblocks impacting your audience’s experience with you and develop solutions to overcome them
  • Assess your tools and processes with questions designed to help you focus efforts to maximize growth
  • Learn strategies to operationalize engagement and create an action plan for implementation”
  • Marketing Operations

Top Three Google Analytics Mistakes You’re Probably Making – and How to Fix Them

  • Janet Driscoll Miller, Marketing Mojo
  • Janet Driscoll Miller

After this session, you’ll be able to:

  • Identify the three most common Google Analytics mistakes marketers make and learn how to avoid them
  • Take clear steps to fix your Google Analytics errors to ensure your analytics tracking is accurate
  • Improve the accuracy of your metrics for more sound strategic planning and measurement
  • Data & Analytics

4:00pm - 4:30pm

#FeelingsMatter: Creating Emotional Customer Connections

  • Michelle Stinson Ross, Mindful Appy
  • Michelle Stinson Ross

After this session, you’ll be able to:

  • Understand how emotion impacts purchase decisions, sales, and customer loyalty
  • Implement emotional awareness into your brand strategy
  • Define and track KPIs related to emotional brand messaging
  • Branding
  • Consumer Behavior

Level Up: Using Gamification in Content Strategy and Marketing Campaigns

  • Mitch Canter, Michael Hyatt & Company
  • Mitch Canter

After this session, you’ll be able to:

  • Understand the fundamentals of gamification and how you can apply it to your marketing campaigns
  • Create more attractive, fun and effective content through gamification
  • Identify various types of “”players”” and understand how best to hook them with your marketing
  • Consumer Behavior
  • Content Marketing
  • Customer Experience

Marketing in The New Normal: 5 Ways to Readjust Your Content Marketing Plans for 2022

  • Juntae DeLane, DIGITAL DELANE
  • Juntae DeLane

After this session, you’ll be able to:

  • Understand what your adjusted marketing budget should look like in 2022
  • Evaluate content suggestions you can use for the new user’s journey
  • Learn how your competitors are dealing with the crisis and what new best practices you can apply to your content efforts
  • Reframe your thinking to engage better with consumers
  • Content Marketing
  • Marketing Operations

4:30pm - 5:30pm

Closing Reception hosted by Americaneagle.com