Agenda | Digital Summit Chicago

Agenda

These great sessions have been confirmed so far, with more on the way. Keep checking back for updates!

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Day 1 Wednesday, October 27

8:30am - 12:30pm

Advanced Digital Analytics Strategies and Tactics

Masterclass
  • Chris Sietsema, Teach to Fish Digital
  • Chris Sietsema

At the end of this Masterclass, you’ll be able to:

  • Create new Google Analytics (GA) Accounts, Properties and Views and/or audit an existing account
  • Configure conversion goals, filters, account integrations, advanced segments and cross-domain tracking within GA
  • Prepare an accurate, reliable and repeatable process for campaign tracking code creation and stewardship
Included with Platinum Passes, upgrade required for Main Event Passes
  • Data & Analytics

Advanced Email Marketing: Tactics to Build Robust Email Programs

Masterclass
  • Michael Barber, Brand Consultant and Marketing Strategist
  • Michael Barber

At the end of this Masterclass, you’ll be able to:

  • Explain why email still matters
  • Understand the difference between simple and robust email programs
  • Develop a roadmap for managing inactive subscribers
  • Leverage advanced design tactics for your templates
  • Make your emails more accessible
  • Better understand how the ISPs (internet service providers) score your campaigns
  • Move from “”batch and blast”” to segmented and personalized campaigns
  • Develop a robust email metrics dashboard
  • And, see what the future of email might look like
Included with Platinum Passes, upgrade required for Main Event Passes
  • B2B
  • B2C
  • Email Marketing

1:15pm - 2:15pm

$0 Marketing Ideas: How To Market To Millions Without Breaking The Bank

Keynote
  • Jon Youshaei, Former Instagram & YouTube
  • Jon Youshaei

After this session, you’ll be able to:

  • Easily find engaging content for your social media calendar
  • Reach more potential customers without spending as much of your budget
  • Predict which posts may drive the most engagement before publishing them
  • Social Media

2:30pm - 3:00pm

SEO Tips for Pinterest and YouTube to Increase Site Traffic

  • Jerri Helms, HarperCollins Publishing
  • Jerri Helms

After this session, you’ll be able to:

  • Include platforms like Pinterest and YouTube in your SEO strategy and understand the benefits of doing so
  • Develop and leverage content for YouTube and Pinterest via competitive keyword research and data optimization
  • Know which free and paid tools to leverage for keyword research
  • SEO & Search
  • Social Media
  • Website

Marketing in a Post-Pandemic Society

  • Carlos Gil, Gil Media Co.
  • Carlos Gil

After this session, you’ll be able to:

  • Apply framework to help you reclaim organic engagement in today’s noisy, algorithm-driven ecosystem
  • Develop industry-leading strategies for engaging customers as a “”marketing savage””
  • Create content that converts without going for the sale right away
  • Know how to use TikTok effectively to build community and brand awareness
  • Implement best practices from notable organizations, including Wendy’s and others
  • B2B
  • Branding
  • Content Marketing
  • Customer Experience

The Modern Marketer’s Guide to Gaming, AR & NFTs

  • Joe Cox, The Pop-Marketer
  • Joe Cox

After this session, you’ll be able to:

  • Discover specific ways marketers can join in on the fun of the gaming future
  • Apply examples & tips to take advantage of AR experiences before Apple Glass gets here
  • Understand the marketing value of NFTs and what action steps to take in this space
  • Voice / AR / VR

3:15pm - 3:45pm

Tactics for Leveraging Influencer Marketing: Shifting to a Post-Pandemic World and What Lies Ahead

  • Thea Neal, Royal Caribbean
  • Thea Neal

After this session, you’ll be able to:

  • Effectively use influencer content and understand its importance in your business
  • Maximize your influencer dollar spend and feel confident in your investment
  • Differentiate between influencer agencies and individual creators, and decide which is best for you
  • Influencer Marketing

3 Key Steps to Make Your Marketing Department of One Work Smarter, Not Harder

  • Brittany Ward, CreateCollabs
  • Brittany Ward

After this session, you’ll be able to:

  • Systemetize your Brand Calendar
  • Create More Content in Less Time
  • Use These Content Tools for Automation
  • Content Marketing
  • Marketing Operations

4:00pm - 4:30pm

Preparing Your Website Data for Google Analytics 4

  • Colleen Harris, Sincro
  • Colleen Harris

After this session, you’ll be able to:

  • See the basic changes between Universal Google Analytics and GA4
  • Understand how the GA differences could impact your data collection strategy
  • Learn how to edit events and conversions right in GA4
  • Listen to proven strategies for making learning GA4 easier
  • B2B
  • B2C
  • Data & Analytics

Are Your Emails Effective? Probably Not! Here’s Why and How to Fix Them

  • Yosef Silver, Fusion Inbound
  • Yosef Silver

After this session, you’ll be able to:

  • Identify why your email marketing efforts aren’t effective so you can begin turning things around today
  • Apply proven tactics and processes to increase your open rates and boost revenue
  • Better utilize your email marketing software and implement effective automation strategy
  • Email Marketing

4:45pm - 5:15pm

The Art of Insta-Storytelling

  • Meredith Howard, Deloitte
  • Meredith Howard

After this session, you’ll be able to:

  • Understand how to better use Instagram Stories to attract, retain, and convert your key audiences
  • Learn best practices for elevating your use of Stories
  • Determine how to measure the success of Stories content
  • Instagram
  • Social Media

Must-Have Automated Email Campaigns for Every Organization

  • Michael Barber, Brand Consultant and Marketing Strategist
  • Michael Barber

After this session, you’ll be able:

  • Apply tactics to improve existing automated email campaigns
  • Develop new automated email campaigns to build for your subscribers
  • Determine what analytics/metrics to use for automated email campaigns
  • Email Marketing

5:15pm - 6:00pm

Opening Reception

Day 2 Thursday, October 28

8:30am - 9:00am

Creating Conversion Rate Optimization Experts Across Your Organization

  • Sarah Bond, Lucky Orange
  • Sarah Bond

After this session, you’ll be able to:

  • Understand the components needed to build a strong CRO program
  • Identify ten roles in your company that can become CRO experts
  • Incorporate CRO practices into your daily role
  • Lead Gen / Conversion / Retention

How Our Divided Brains Affect Social Engagement

  • Joe Federer, [An Internet Reference]
  • Joe Federer

After this session, you’ll be able to:

  • Understand how the left and right hemispheres of our brains evolved to perform distinctly different tasks, and apply these insights to improve your social media strategy
  • Apply best practices to generate mass fanaticism on social media and re-evaluate tactics that fail to drive basic engagement
  • Balance moments of surprise and novelty with brand consistency
  • Model optimal first impressions and maximize audience engagement
  • Social Media

9:15am - 9:45am

Customer Generation: Delivering on the Promise that Demand Generation Forgot About

  • Garrett Mehrguth, Directive Consulting
  • Garrett Mehrguth

After this session, you’ll be able to:

  • Perfectly understand and compare channel level performance using the Customer Lifetime Value to Customer Acquisition (LTV:CAC) formula
  • Boldly identify and emotionally connect with your exact persona at your ideal accounts
  • Correctly leverage 1st party data for campaign success
  • Aggressively grow pipeline revenue via gift giving and psychology
  • Lead Gen / Conversion / Retention

The Psychology of a Website: Mastering Cognitive Biases, Conversion Triggers and Modern SEO

  • Matthew Capala, Alphametic
  • Matthew Capala

After this session, you’ll be able to:

  • Discover the key cognitive biases and conversion triggers that affect your website visitors’ decision making
  • Replicate examples from some of the most successful brands to master the key principles of website persuasion
  • Upgrade your SEO game by optimizing for Google’s RankBrain, which uses AI and machine learning to better understand basic human instincts and behaviors
  • Use content to position your brand as a trusted authority in your field to reduce friction
  • Content Marketing
  • Data & Analytics
  • SEO & Search
  • Website

10:00am - 10:30am

The Power of the Brand Trifecta: The Three Components for Building a Brand That Wins More Work

  • Kate DiLeo, Ennobble
  • Kate DiLeo

After this session, you’ll be able to:

  • Implement best practices for developing a strong brand that truly creates the path of least resistance to revenue for your company
  • Apply the three key brand components that provoke the prospect to have a conversation
  • Clarify how to organize your brand message for getting more prospects to the table, more users who click, and more customers who buy
  • Branding

#FeelingsMatter: Creating Emotional Customer Connections

  • Michelle Stinson Ross, Mindful Appy
  • Michelle Stinson Ross

After this session, you’ll be able to:

  • Understand how emotion impacts purchase decisions, sales, and customer loyalty
  • Implement emotional awareness into your brand strategy
  • Define and track KPIs related to emotional brand messaging
  • Branding
  • Consumer Behavior

10:30am - 11:00am

Networking Break

11:00am - 11:30am

Preparing Your SEO Strategy for 2022 and Beyond!

  • Taylor Kurtz, Crush the Rankings
  • Taylor Kurtz

After this session, you’ll be able to:

  • Understand the recent changes by Google and how to be compliant with these new standards
  • Create a targeted content strategy aimed at driving relevant organic traffic, as well as improve your authority and trust within Search Engines
  • Improve your overall user experience and core vitals to thrive with the ongoing 2021 Page Experience Update
  • Customer Acquisition
  • SEO & Search

11:45am - 12:15pm

Lessons Learned from The Harlem Globetrotters Rebrand

  • Sunni Hickman, Harlem Globetrotters
  • Sunni Hickman

After this session, you’ll be able to:

  • Recognize the ways in which culture can be woven through every aspect of a branding campaign in a meaningful and impactful way
  • Strategize digital initiatives that create authentic connections between brands and audiences/consumers
  • Understand your brand purpose (why) and commit yourself to the right audience (who) can change the game
  • Branding

How the Big Dogs Optimize for Searcher Intent

  • Daniel Russell, Go Fish Digital
  • Daniel Russell

After this session, you’ll be able to:

  • Understand why searcher intent is the future of content and SEO
  • Familiarize yourself with the changes Google is making to its algorithm that will change how we make content
  • Track content changes on industry leading (and competitor) websites
  • Determine if website updates are deliberately guided by data or subjective
  • Apply tactics today to start learning from your competitors and the leaders of your industry
  • Content Marketing
  • SEO & Search

Building the Pillars of Marketing Your Brand in the Digital Age

  • Mike Epstein, Cinematic Music Group
  • Mike Epstein

After this session you’ll be able to:

  • Build a blueprint to your brand’s marketing strategy
  • Learn simple, effective tools to reward your most loyal customers
  • Implement out of the box, creative marketing strategies to reach your target audience
  • Branding

12:45pm - 1:45pm

Lunch Keynote: David Shing, Shingy

Keynote
  • David Shing, Shingy
  • David Shing

1:45pm - 2:15pm

ABM and Sales Velocity: How to Use ABM for Pipeline Acceleration

  • Auseh Britt, Terminus
  • Auseh Britt

After this session, you’ll be able to:

  • Understand why ABM is critical to increasing your sales velocity and improve your efforts
  • Use ABM to Run Pipeline Acceleration Programs
  • Apply proven best practices to shorten sales cycles, based on real-world examples and data of pipeline acceleration campaigns
  • Lead Gen / Conversion / Retention

Level Up: Using Gamification in Content Strategy and Marketing Campaigns

  • Mitch Canter, Michael Hyatt & Company
  • Mitch Canter

After this session, you’ll be able to:

  • Understand the fundamentals of gamification and how you can apply it to your marketing campaigns
  • Create more attractive, fun and effective content through gamification
  • Identify various types of “”players”” and understand how best to hook them with your marketing
  • Consumer Behavior
  • Content Marketing
  • Customer Experience

Stop the Scroll: How to Create Engaging Social Video

  • Desiree Martinez, All-In-One Social Media
  • Desiree Martinez

After this session, you’ll be able to:

  • Evaluate the different kind of video options available to you and figure out which formats are the right fit
  • Correct what you are doing wrong with your existing videos
  • Develop video content that ACTUALLY gets results
  • Social Media
  • Video Marketing

2:30pm - 3:00pm

Storytelling’s Greatest Hack

  • Eric Thomas, City of Detroit
  • Eric Thomas

After this session, you’ll be able to:

  • Plan your Brand in 3 Dimensions
  • Create and fulfill Achieveable Brand Promises
  • Make Consistent but flexible decisions for your brand across different media platforms
  • Storytelling

Optimizing Operations to Increase Engagement

  • Emily Hendershot, Nova Strategies
  • Emily Hendershot

After this session, you’ll be able to:

  • Examine roadblocks impacting your audience’s experience with you and develop solutions to overcome them
  • Assess your tools and processes with questions designed to help you focus efforts to maximize growth
  • Learn strategies to operationalize engagement and create an action plan for implementation”
  • Marketing Operations

3:15pm - 3:45pm

Marketing in The New Normal: 5 Ways to Readjust Your Content Marketing Plans for 2022

  • Juntae DeLane, DIGITAL DELANE
  • Juntae DeLane

After this session, you’ll be able to:

  • Understand what your adjusted marketing budget should look like in 2022
  • Evaluate content suggestions you can use for the new user’s journey
  • Learn how your competitors are dealing with the crisis and what new best practices you can apply to your content efforts
  • Reframe your thinking to engage better with consumers
  • Content Marketing
  • Marketing Operations

11 Must-Have Automations for Ecommerce Email Marketing

  • J.J. Abbott, Premiere Creative
  • J.J. Abbott

After this session, you’ll be able to:

  • Build the must-have 11 automations for driving revenue with your emails
  • Create reporting standards that allow you to maximize revenue within your marketing emails
  • Get stakeholders across your organization aligned on which email campaigns matter for your customers and prospects
  • Automation
  • Ecommerce
  • Email Marketing

4:00pm - 4:30pm

3 Ways to Revolutionize Your Email Open Rates

  • Emily McGuire, Flourish & Grit
  • Emily McGuire

After this session, you’ll be able to:

  • Understand the secret sauce that will get your open rates UP
  • Use a subject line formula that will help you whip out high-opening subject lines in minutes
  • Effectively use emojis to get better response rates”
  • Email Marketing

Co-Creating Compelling Video Stories that Drive Real Engagement

  • Michael Hoffman, Gather Voices
  • Michael Hoffman

After this session, you’ll be able to:

  • Understand how communication preferences and digital marketing trends are changing the way your audience wants to engage with one another and with your organization
  • Define best practices for collecting, editing, and publishing user-generated video content from your audience
  • Identify simple video content co-creation ideas and tactics that you can begin implementing at your own organization
  • Content Marketing
  • Video Marketing

Top Three Google Analytics Mistakes You’re Probably Making – and How to Fix Them

  • Janet Driscoll Miller, Marketing Mojo
  • Janet Driscoll Miller

After this session, you’ll be able to:

  • Identify the three most common Google Analytics mistakes marketers make and learn how to avoid them
  • Take clear steps to fix your Google Analytics errors to ensure your analytics tracking is accurate
  • Improve the accuracy of your metrics for more sound strategic planning and measurement
  • Data & Analytics

4:30pm - 5:30pm

Closing Reception