An exclusive, invitation-only complimentary luncheon prior to the start of Digital Summit that brings CMOs and other marketing executives together for peer networking and trend-related topics.
- 11:00 am - 11:30 am Registration & Coffee
11:30 am - 12:00 pm
Opening Keynote: Obele Brown-West - Executive VP, North America, Digital Client Experience Integration Lead at Weber Shandwick
Dissecting Mary Meeker’s 2019 Internet Trends Report: Insights for Your 2020 Marketing Strategy
This Keynote will unpack Mary Meeker’s yearly Internet Trends report, sharing the most significant changes in consumer behavior and technology that’ll impact how your companies engage in today’s shifting marketplace. You’ll leave with a deeper perspective on what your long- and short-term marketing strategy for next year should account for and include.
- 12:00 pm - 12:20 pm Networking & Lunch
12:20 pm - 12:50 pm
Panel Discussion: Strengthening Your Agile Marketing Mindset
As responsibilities of CMOs and the marketing landscape evolve, leading with flexibility and efficiency has become a business imperative. This panel will discuss how to further your internal approaches to agile marketing, arming departments with the necessary tools and mindset to quickly adapt to shifting consumer expectations and emerging engagement opportunities.
Moderator: Obele Brown-West - Executive VP, North America, Digital Client Experience Integration Lead at Weber Shandwick
Beverly Jackson, VP, Social, MGM Resorts
Sarah Fruy, Director of Online Marketing, Pantheon Andrew Malcolm, CMO, Evernote
- 12:50 pm - 1:15 pm Closure & Executive Networking
- 1:20 pm Digital Summit Chicago Opening Keynote: Scott Dikkers, Founder, The Onion
Digital Summit Chicago –
CMO Executive Forum
Wednesday, August 28, 2019
McCormick Place Convention Center
2301 S King Dr
Chicago, IL 60616