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Chicago, IL – August 28, 2019

CMO Executive Forum

An exclusive, invitation-only complimentary luncheon prior to the start of Digital Summit that brings CMOs and other marketing executives together for peer networking and trend-related topics.

Speakers

confirmed CMO Forum executives include:

Scott Dikkers - TheOnion.com
Scott Dikkers
Founder, The Onion
Scott Dikkers
The Onion

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Obele Brown West - Weber Shandwick
Obele Brown West
Weber Shandwick
Obele Brown West
Weber Shandwick

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Beverly Jackson - MGM Resorts International
Beverly Jackson
MGM Resorts International
Beverly Jackson
MGM Resorts International

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Sarah Fruy - Pantheon
Sarah Fruy
Pantheon
Sarah Fruy
Pantheon

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Andrew Malcolm - Evernote
Andrew Malcolm
Evernote
Andrew Malcolm
Evernote

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Agenda At-A-Glance

  • 11:00 am - 11:30 am Registration & Coffee
  • 11:30 am - 12:00 pm


    Opening Keynote: Obele Brown-West - Executive VP, North America, Digital Client Experience Integration Lead at Weber Shandwick

    Dissecting Mary Meeker’s 2019 Internet Trends Report: Insights for Your 2020 Marketing Strategy

    This Keynote will unpack Mary Meeker’s yearly Internet Trends report, sharing the most significant changes in consumer behavior and technology that’ll impact how your companies engage in today’s shifting marketplace. You’ll leave with a deeper perspective on what your long- and short-term marketing strategy for next year should account for and include.

  • 12:00 pm - 12:20 pm Networking & Lunch
  • 12:20 pm - 12:50 pm

    Panel Discussion: Strengthening Your Agile Marketing Mindset

    As responsibilities of CMOs and the marketing landscape evolve, leading with flexibility and efficiency has become a business imperative. This panel will discuss how to further your internal approaches to agile marketing, arming departments with the necessary tools and mindset to quickly adapt to shifting consumer expectations and emerging engagement opportunities.

    Moderator: Obele Brown-West - Executive VP, North America, Digital Client Experience Integration Lead at Weber Shandwick
    Panelists:
    Beverly Jackson, VP, Social, MGM Resorts
    Sarah Fruy, Director of Online Marketing, Pantheon
    Andrew Malcolm, CMO, Evernote


  • 12:50 pm - 1:15 pm Closure & Executive Networking
  • 1:20 pm Digital Summit Chicago Opening Keynote: Scott Dikkers, Founder, The Onion

Digital Summit Chicago –
CMO Executive Forum

Wednesday, August 28, 2019

Venue
McCormick Place Convention Center
2301 S King Dr
Chicago, IL 60616

Join us for the CMO Executive Forum 08/28/2019