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Day 1 Wednesday, August 28

8:30 am - 12:30 pm

Move Prospects Through the Customer Journey With a Solid Content and Digital Marketing Strategy

AM Workshop
  • John Triplett, Vertical Measures
  • John Triplett
  • Create ‘your’ customer journey and gain the ROI benefits of mapping that journey
  • Understand why it’s vital to create content that resonates with your audience at different stages of the customer journey
  • Strategize, ideate and create user-focused content infused with SEO best practices that beat the competition in search and beyond
  • Know where, when and how to promote your content in a way that encourages engagement and moves your prospects through the customer journey
  • Build an audience that you own, not rent, and the prove the value it creates for your organization
  • Evaluate your return on investment (ROI) for your digital marketing efforts
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • B2B
  • B2C
  • Content
  • Strategy

Advanced SEO Tactics for 2019

AM Workshop
  • Janet Driscoll Miller, Marketing Mojo
  • Janet Driscoll Miller
  • Fix core indexing issues
  • Identify inbound links and deal with spammy links
  • Choose the right internal links to maximize PageRank
  • Use schema code
  • Add multiple languages to your website
  • Address mobile-specific SEO challenges
  • Avoid pitfalls during a redesign process
  • Improve conversion from organic search
  • Identify and address lead generation holes in your SEO execution
  • Accurately report SEO results and how they contribute to ROI
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • B2B
  • B2C
  • Conversion
  • Measurement
  • Mobile
  • SEO & Search

Forget Everything You Know About Email Marketing

AM Workshop
  • Jen Capstraw, Iterable
  • Jen Capstraw
  • List the components of a complete email program
  • Determine email best practices worth busting
  • Implement The Goldilocks Zone: A practical path to personalization
  • Break free of batch ‘n blast
  • Know when to just say no to A/B testing
  • Name the essential components of preference centers that work
  • Use the feng shui approach to email design
  • Understand the future of email
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • Email
  • Measurement
  • Strategy
  • UX/Design

Develop a Facebook Advertising Strategy to Reach Your Best Prospects

AM Workshop
  • Susan Wenograd, Aimclear®
  • Susan Wenograd
  • Understand the differences between ad types, bidding optimizations, and ad placement
  • Fine tune your targeting to reach the best possible audience
  • Fit the newest types of ads into your marketing strategy
  • Create Instagram ads with the Facebook Ads Manager
  • Use the Facebook pixel works for tracking and retargeting
  • Split testing your ads and diving into the reports so you save money
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • Paid Advertising
  • Social

Main Conference

1:15 pm - 2:15 pm

Building A Brand with Outrageous Marketing

Keynote
  • Scott Dikkers, The Onion
  • Scott Dikkers

The Onion’s co-founder and longest-serving editor-in-chief tells the story of how a scrappy group of college dropouts with no marketing budget created a worldwide comedy brand. He introduces the colorful characters behind The Onion’s success, shares insights about “outrageous marketing” that can apply to any organization, and reveals the pro tip for effectively “crossing the line” by using edgy content to offend everyone yet no one.

2:30 pm - 3:00 pm

Connecting through Storytelling

  • Chantel McGee, Google
  • Chantel McGee
  • Understand the framework of a great, memorable story and better connect with audiences
  • Develop the building blocks of your story, no matter how big or how small
  • Use five straightforward questions to help develop your narrative
  • Transform good ideas into compelling stories that deepen connection and start conversations
  • B2B
  • B2C
  • Content

Why Marketing Analytics Fails (and How to Do It Right)

  • Matt Hertig, Alight Analytics
  • Matt Hertig
  • Correctly identify your team’s current needs and objectives using the 4 Levels of Marketing Analytics Performance
  • Understand the essential roles needed in a healthy analytics practice
  • Determine how to choose the right tools for data management and dashboards
  • Discover what you need to do to advance to the next level of performance
  • B2B
  • B2C
  • Data
  • Measurement
  • Strategy

Facebook #LIVE: How to Engage Your Followers and Grow Your Audience in New Ways

  • Why Facebook Live? Learn how going live on Facebook provides the greatest return for your time spent
  • Recommended tools and resources to shoot a great Facebook #LIVE video on any budget
  • Planning and optimizing Facebook Live strategies and campaigns, with step-by-step, hands-on instruction
  • B2B
  • B2C
  • Content
  • Social
  • Video

3:15 pm - 3:45 pm

Defining and Analyzing the Modern Consumer Decision-Making Journey

  • Mark Michael, Deloitte Digital
  • Mark Michael
  • Define and analyze the modern consumer decision-making journey
  • Understand the complexities and intricacies of consumer decision-making
  • Leverage a customer-centric and data-centric approach across the journey
  • Zoom in on how you can improve journey stages and zoom out on how you can improve your approach to support the entire modern consumer decision-making journey
  • B2C
  • Content
  • Conversion
  • Emerging
  • Mobile
  • UX/Design

YouTube: Advanced Optimization Tactics And Scraping Competitive Content For Maximum Exposure & Engagement

  • Melissa Sciorra, TripAdvisor
  • Melissa Sciorra
  • Use tools like Screaming Frog & Scraper Plugins to uncover your competitor’s hidden keywords on YouTube
  • Discover free Text Analyzers to identify relevant video content themes for your industry
  • Go behind the scenes in YouTube Creator Studio and take away actionable steps for optimizing your channel page & videos
  • Use modern techniques for promoting your video to amplify views
  • B2B
  • B2C
  • SEO & Search
  • Video

How to Use Structured Data for SEO

  • Adopt the benefits of structured data and schema.org markup.
  • Use best practices for technical implementation and validation.
  • Understand the key features that drive increased clicks and conversion.
  • Avoid common mistakes and penalties.
  • B2B
  • B2C
  • Conversion
  • Data
  • SEO & Search

4:00 pm - 4:30 pm

“Meh” to “Marvelous”: How to Market on Facebook Ads in the Era of Killer Competition

  • Susan Wenograd, Aimclear®
  • Susan Wenograd
  • Understand what changed over the past year and how to adapt your selling strategy for it TODAY
  • Navigate the changes on Facebook Ads and go from media buyer to masterful marketer
  • Use smart scaling tactics to cast a wider net without emptying your wallet
  • B2B
  • B2C
  • Conversion
  • Paid Advertising
  • Social

Three Actionable Ways to Amplify Video Marketing Success on Social Media

  • Jason Hsiao, Animoto
  • Jason Hsiao
  • Incorporate a data-centric approach to amplifying social & brand marketing initiatives with video
  • Understand the strategy behind creating thumb-stopping video content for Facebook, Instagram and YouTube
  • Develop a daily video marketing strategy that reaches specific audiences, and creates measurable impact
  • Walk away with a playbook full of fresh insights on video marketing and the platforms on which you should focus
  • B2B
  • B2C
  • Data
  • Social
  • Video

So You’ve Joined the “Sonic Revolution” . . . Now What?

  • Gabe Tartaglia, Pandora
  • Gabe Tartaglia
  • Understand the importance of developing a Sonic strategy as we move towards an increasingly screenless world
  • Know why sound is one of the most powerful platforms that can impact human memory, emotion, and behavior
  • Get started developing a sonic ID
  • Build new models of measurement and effectiveness in this new era
  • B2B
  • B2C
  • Conversion
  • Emerging
  • Measurement

4:45 pm - 5:30 pm

Elevate Your Content Strategy: How to Scale and Produce Effective Consumer Conversations

Keynote
  • Beverly Jackson, MGM Resorts International
  • Beverly Jackson

Reaching as many people as possible through personalized and engaging content is a significant marketing challenge, but this year offers technology advancements and proven strategies that help improve these efforts. During this Keynote, Beverly Jackson will discuss how to develop a sophisticated content strategy that’s optimized for how consumers behave and where they’re interacting today.

5:30 pm - 6:30 pm

Opening Reception

Get your networking on. The opening reception is a great opportunity to make new industry connections and reconnect with old friends too. Hoist a beverage or two while you reflect on today’s awesome content. Mingle with onsite exhibitors, speakers, and fellow attendees to talk shop about your biggest marketing challenges, while having some fun in the process.

Day 2 Thursday, August 29

8:30 am - 9:00 am

Leverage Challenger Thinking to Redefine Your Brand and Ramp Up Your Marketing Strategy

  • Understand why conformity is killing your brand and how to stop it
  • Break the rules or conventions of your industry to move your business forward
  • Use tangible ways to apply challenger thinking to your brand and marketing strategy
  • Replicate examples of brands breaking the rules and hacking the system to drive growth
  • B2B
  • B2C
  • Branding

Adjust Your Marketing Strategy to Fit in a Mobile-First World

  • Comprehend why it’s important to think mobile-first
  • Develop a cohesive strategy to making a mobile-first shift
  • Understand what areas still need desktop attention
  • Decide what marketing channels to ditch and which to double down
  • Discover new technologies that can help your company compete in a mobile landscape
  • B2C
  • Mobile
  • Strategy

Trigger Emails Made Simple

  • Understand, and recognize how trigger emails are different from your other marketing emails.
  • Collaborate with your development team more effectively to keep those emails updated
  • Use a specific strategy to organize your email workflow
  • Create a sense of order amongst the chaos
  • B2B
  • B2C
  • Email
  • Strategy

9:15 am - 9:45 am

The Psychology of a Website: Optimize for Cognitive Biases, Conversion Triggers, and Google’s RankBrain

  • Matthew Capala, Alphametic
  • Matthew Capala
  • Discover the key cognitive psychological biases and conversion triggers that affect your website visitors’ decision making
  • Replicate dozens of examples from some of the biggest brands to master the key principles of website persuasion
  • Upgrade your SEO game by optimizing for Google’s RankBrain, which uses AI and machine learning to better understand basic human instincts and behaviors
  • Use content to position your brand as a trusted authority in your field to reduce friction
  • B2B
  • B2C
  • Branding
  • Content
  • Conversion
  • SEO & Search

How You Can Save Up To 50% on Your Digital Media Budgets

  • Senthil Govindan, Datawrkz
  • Senthil Govindan
  • Leverage keyword data to unite your UX, SEO, and content efforts
  • Avoid classic marketing mistakes that stem from fractured strategies and disconnected teams
  • Holistically optimize your digital presence across the web with practical, real-world approaches
  • B2B
  • B2C
  • Conversion
  • Data
  • Paid Advertising

Hear and Now: Marketers Are Working to Grow “Share of Ear”

  • Ginger Shimp, SAP
  • Ginger Shimp
  • Tap into a market/tactic that has seen double-digit growth year over year
  • Create a variety of useful content that stands out in the market, expands your audience, and fits into even the leanest budget
  • Use audio to enhance other, non-audio, content pieces to elevate them in the market
  • B2B
  • B2C
  • Content
  • Emerging

10:00 am - 10:30 am

Six Data-Validated Tactics to Increase Marketers Qualified Lead Volume

  • Garrett Mehrguth, Directive Consulting
  • Garrett Mehrguth
  • Execute on six tactics that have been statistically proven to increase qualified lead volume
  • Avoid four widely implemented tactics that simply do not work
  • Analyze your current marketing efforts with a list of questions that will spark your journey towards repeatable and scalable growth
  • B2B
  • Conversion
  • Strategy

Website Migration: What to Do Pre, During and Post

  • John Triplett, Vertical Measures
  • John Triplett
  • List reasons why you should migrate (there are plenty)
  • Take advantage of opportunities to make your new website SEO friendly
  • Use best practices presented to prepare for your migration
  • Find out what to expect during migration day
  • Know what you need to monitor in post-migration
  • B2B
  • B2C
  • SEO & Search
  • Strategy
  • UX/Design

Your Users Will Reward You For Using AMP

  • Lindsay Sowa, Google
  • Lindsay Sowa
  • Understand why AMP was created and why it’s effective
  • Debunk common myths about AMP
  • Discover the power of AMP to create full-featured, beautiful websites
  • Define how AMP can be used well and used poorly
  • Incorporate AMP into your site, saving time and improving retention
  • B2B
  • B2C
  • Mobile
  • Strategy

11:00 am - 11:30 am

Fyre Festival: 10 Marketing Lessons Your Business Can Leverage

  • Brian Fanzo, iSocialFanz
  • Brian Fanzo
  • Move beyond marketing your products/apps/services and focus on experience marketing
  • Empower today’s digitally connected consumer by capturing attention, maintaining attention and creating buzz
  • Understand why influencer marketing in 2019 requires much more than a celebrity posting an orange tile and how every business can leverage influencer marketing at scale
  • Spend more time understanding your customer while embracing the importance of transparency and authenticity in good times and when things go up in flames!
  • B2B
  • B2C
  • Content
  • Social
  • Strategy

Design Tips for Better Data Storytelling

  • Tim Degner, Nike
  • Tim Degner
  • Build a process & method for more successful data visualization designs
  • Become more aware of the process of critical thinking & visual analysis
  • Understand how layering in relevant contextual data helps your audience
  • Create a new understanding of interpreting data and incorporating your most valuable data sets into your content strategy
  • B2C
  • Content
  • Data
  • UX/Design

Sound, Search and Semantics

  • Upasna Gautam, Ziff Davis
  • Upasna Gautam
  • Understand the two fundamental parts of Google’s Automatic Speech Recognition (ASR): how sound is processed and how speech modeling is conducted
  • Know exactly what the four metrics Google uses to track the quality of the system are
  • Apply given tactics on how to target content by searcher need states to your own strategy
  • Emerging
  • SEO & Search

11:45 am - 12:15 pm

What Marketers Can Learn About Social Media from DJ Khaled and Drake

  • Carlos Gil, Gil Media Co.
  • Carlos Gil
  • Tap into new storytelling features on Snapchat and Instagram Stories
  • Create an employee advocacy strategy to boost organic social media reach
  • Leverage social listening effectively to find and engage potential customers
  • Build relatable, real-time moments like an A-list celebrity for your brand
  • List the types of content given preferential treatment by Facebook and Instagram
  • B2B
  • B2C
  • Branding
  • Content
  • Conversion
  • Social

Employee Advocacy: Build Your Brand & Retain Your Employees in One Hour a Week

  • Sameena Kluck, Aroma Advisory Group
  • Sameena Kluck
  • Understand why employee advocacy can grow your brand faster than your traditional social media channels
  • Help your employees feel authentic and connected at work, increasing retention
  • Set up a program that requires your employees to spend as little as 15 minutes/week on employee advocacy
  • B2B
  • B2C
  • Branding
  • Social

Get New and Repeat Business on Autopilot with Email Marketing

  • Dave Charest, Constant Contact
  • Dave Charest
  • How to turn more website visitors into new email contacts
  • How to automate timely engagement with new contacts
  • How to do more business by sending more relevant emails
  • B2B
  • B2C
  • Conversion
  • Email

Designing for Turing: Voice, AI, and the Future of CX

  • Jason Snook, CapTech Consulting
  • Jason Snook
  • Understand the current industry trends around voice-enabled technology and artificial intelligence and how they impact yoru business.
  • Understand the the spectrum of design, adoption, privacy, security, accessibility implications of voice technologies and AI
  • Actively participate developing the future trends of voice and AI as part of your overall business and marketing strategies
  • B2C
  • Customer Experience
  • Emerging
  • UX/Design

12:45 pm - 1:45 pm

Lunch Keynote

Keynote
  • Seth Godin, Best Selling Author
  • Seth Godin

Grab your lunch and head to the mainstage for a truly memorable keynote experience with the legendary Seth Godin. Hear a bit of Seth’s insights on the current state of marketing, and then you’ll have an opportunity to do some Q&A and get his take on your most pressing challenges.

2:00 pm - 2:30 pm

Field of Dreams: People May Come to Your Site but Will They Take Action

  • Mike Nelson, Lonely Planet
  • Mike Nelson
  • Develop a construct of idea planning and execution of your website design
  • Think outside of the box in the ways that your customer data is gathered and used
  • Better understand why you should continue to test and iterate different designs, even with good results
  • Determine which customers to target and how to drive additional value for them
  • B2B
  • B2C
  • Conversion
  • Customer Experience
  • Data
  • UX/Design

Winning the Local Search Game

  • Better understand your customers’ local search tendencies
  • Break down Google’s local rankings factors: Relevance, Distance & Prominence
  • Take your website and Google My Business (GMB) pages to the next level
  • Keep your eyes on the prize
  • B2C
  • Data
  • SEO & Search

The Era of the Social Brand Troll: How We Got Here and What You Should Do

  • Obele Brown West, Weber Shandwick
  • Obele Brown West
  • Understand the impact of social “troll” marketing on consumers and public sentiment
  • Use specific criteria to evaluate whether this form of social connection is right for your company
  • Gain clarity on what contributes to valuable “human” relationships and engagement on social
  • Branding
  • Social
  • Strategy

2:45 pm - 3:15 pm

The Authenticity Lie: How to Build Loyalty Through Storytelling

  • Eric Thomas, SAGA MKTG
  • Eric Thomas
  • Build a digital identity that is unique to YOUR brand.
  • Understand how current brands are using trends to “feel” authentic
  • Use Digital Storytelling to do consistent cross-platform world building
  • Make “boring” brands more engaging
  • B2B
  • B2C
  • Branding
  • Content

Get More Out of Every Email You Send

  • Send more actionable emails
  • Easily segment for every stage of the customer lifecycle
  • Simplify your processes and improve reporting
  • Prove your value with better results
  • B2B
  • B2C
  • Conversion
  • Data
  • Email

Filling the Funnel: How to Build a Modern Content Marketing Strategy

  • Kate Richling, MediaMonks
  • Kate Richling
  • Identify your organization’s whitespace and define talk tracks to target and align your content efforts
  • Flush out your content strategy by building user personas, picking a platform, creating a content calendar and setting goals
  • Work hand-in-hand ongoing with sales to fill the funnel, drive ROI and affect the bottom line
  • Create content for every layer of the funnel and across marketing activities – to accelerate demand gen, and lead nurture with more closed-won opportunities
  • Get a quick glimpse into what Netflix, Amazon and other global brands are doing at the cutting-edge of content
  • B2B
  • B2C
  • Content
  • Conversion

Enhancing the Customer Experience with Messaging Apps

  • Daphné Leblanc, Cafe and Laptop
  • Daphné Leblanc
  • Understand messenger app trends, and develop a coherent and actionable customer service journey
  • Learn and apply best practices from large-scale brands who are successfully using messenger bots
  • Incorporate messenger bots into your Facebook advertising strategies and improve customer service efforts
  • Customer Experience
  • Social

3:30 pm - 4:00 pm

UX Meets MBA: A Designer Goes to Business School

  • McLean Donnelly, The Makery Group
  • McLean Donnelly
  • Articulate the ROI of improved customer experiences
  • Build strategic plans that include customer and business outcomes
  • Teach creatives to use business metrics in their everyday work
  • Strategy
  • UX/Design

Data That Drives Email Marketing Relevance… and Revenue

  • Determine if/which of your data ready is to power your email marketing program.
  • Choose data to use in email that impacts the bottom line, a.k.a. bolsters email ROI.
  • Integrate multiple data sources, from easy plug-ins to robust data power tools.
  • B2B
  • B2C
  • Data
  • Email

More Effective Retargeting in Digital Advertising

  • Justin Johnson, Modern Foundation
  • Justin Johnson
  • Identify platforms in which retargeting is available and effective to use
  • Understand the benefits of utilizing retargeting efforts across platforms
  • Use tactics for building custom audiences with higher chances of conversion
  • B2B
  • B2C
  • Conversion
  • Data
  • Paid Advertising

4:15 pm - 4:45 pm

Five Secrets to Creative Content From Your Favorite Songwriters

  • Sharpen your ability to craft strong images
  • Tighten your collaboration techniques
  • Use techniques for breaking through blocks
  • Expand your understanding of “writing”
  • B2B
  • B2C
  • Content
  • Strategy

Behind the Scenes: Elevate Your Brand by Improving Your Creative Process

  • Andrea Trew, Trew Creative
  • Andrea Trew
  • Improve your creative process and put together a strategic design approach to achieve brand goals
  • Gain inspiration that will drive your next creative marketing approach
  • Understand the differences between agency, in-house, and freelance design work
  • Know that wherever you work, you can create branded elements that are proven to surprise and delight
  • B2B
  • B2C
  • Branding
  • Strategy
  • UX/Design

How Brands Can Harness the Power of Instagram Stories

  • Understand why you should create a unique Story strategy and how to do just that
  • Explore tools, formats, and Story engagement opportunities you should know
  • Employ strategies to drive conversions and generate leads right from Stories
  • Strategically plan your Instagram marketing editorial calendar
  • B2B
  • B2C
  • Content
  • Social
  • Video

4:45 pm - 5:45 pm

Closing Reception

Before you say adieu…join us for a last hurrah. Have a final toast to your new chums, and cheer each other on as you go out to use your new marketing powers and ideas for good. Sadly, Digital Summit Chicago is over for this year, but applying all your new digital marketing knowledge and insight is only just beginning!

Join us at Digital Summit Chicago 2019