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Day 1 Wednesday, August 28

8:30 am - 12:30 pm

Move Prospects Through the Customer Journey With a Solid Content and Digital Marketing Strategy

AM Workshop
  • John Triplett, Vertical Measures
  • John Triplett
  • Create ‘your’ customer journey and gain the ROI benefits of mapping that journey
  • Understand why it’s vital to create content that resonates with your audience at different stages of the customer journey
  • Strategize, ideate and create user-focused content infused with SEO best practices that beat the competition in search and beyond
  • Know where, when and how to promote your content in a way that encourages engagement and moves your prospects through the customer journey
  • Build an audience that you own, not rent, and the prove the value it creates for your organization
  • Evaluate your return on investment (ROI) for your digital marketing efforts
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • B2B
  • B2C
  • Content Marketing
  • Strategy

Advanced SEO Tactics for 2019

AM Workshop
  • Janet Driscoll Miller, Marketing Mojo
  • Janet Driscoll Miller
  • Fix core indexing issues
  • Identify inbound links and deal with spammy links
  • Choose the right internal links to maximize PageRank
  • Use schema code
  • Add multiple languages to your website
  • Address mobile-specific SEO challenges
  • Avoid pitfalls during a redesign process
  • Improve conversion from organic search
  • Identify and address lead generation holes in your SEO execution
  • Accurately report SEO results and how they contribute to ROI
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • B2B
  • B2C
  • Conversion
  • Measurement
  • Mobile Marketing
  • SEO & Search

Forget Everything You Know About Email Marketing

AM Workshop
  • Jen Capstraw, Iterable
  • Jen Capstraw
  • List the components of a complete email program
  • Determine email best practices worth busting
  • Implement The Goldilocks Zone: A practical path to personalization
  • Break free of batch ‘n blast
  • Know when to just say no to A/B testing
  • Name the essential components of preference centers that work
  • Use the feng shui approach to email design
  • Understand the future of email
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • Email Marketing
  • Measurement
  • Strategy
  • UX & Design

Develop a Facebook Advertising Strategy to Reach Your Best Prospects

AM Workshop
  • Susan Wenograd, Aimclear®
  • Susan Wenograd
  • Understand the differences between ad types, bidding optimizations, and ad placement
  • Fine tune your targeting to reach the best possible audience
  • Fit the newest types of ads into your marketing strategy
  • Create Instagram ads with the Facebook Ads Manager
  • Use the Facebook pixel works for tracking and retargeting
  • Split testing your ads and diving into the reports so you save money
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • Paid Advertising
  • Social Media

Main Conference

1:15 pm - 2:15 pm

Building A Brand with Outrageous Marketing

Keynote
  • Scott Dikkers, The Onion
  • Scott Dikkers

The Onion’s co-founder and longest-serving editor-in-chief tells the story of how a scrappy group of college dropouts with no marketing budget created a worldwide comedy brand. He introduces the colorful characters behind The Onion’s success, shares insights about “outrageous marketing” that can apply to any organization, and reveals the pro tip for effectively “crossing the line” by using edgy content to offend everyone yet no one.

2:30 pm - 3:00 pm

Zero-Dollar Marketing: Driving Global Impact Through Growth Hacking

  • Andrew Malcolm, Evernote
  • Andrew Malcolm

Andrew Malcolm became CMO at Evernote 30 days after the company was called the “first dead unicorn.” Less than a year later, Evernote was cash flow positive, without a single new feature. Andrew (aka “Malc”) will describe how he used growth hacking and pricing to turn the company around and how you can use simple approaches to make a huge impact in your business.

Employee Advocacy: Build Your Brand & Retain Your Employees in One Hour a Week

  • Sameena Kluck, Paladin
  • Sameena Kluck
  • Understand why employee advocacy can grow your brand faster than your traditional social media channels
  • Help your employees feel authentic and connected at work, increasing retention
  • Set up a program that requires your employees to spend as little as 15 minutes/week on employee advocacy
  • B2B
  • B2C
  • Branding
  • Social Media

9 Powerful Trends Shaping Marketing

  • Loren McDonald, Acoustic
  • Loren McDonald
  • Understand marketing’s hottest new role: Director of Marketing Data
  • Experience the transformative role of personalization and how AI can help
  • Leverage GDPR in order to take your data hygiene and customer trust to the next level
  • Ensure your approach to talent produces results
  • B2B
  • Data
  • Strategy

The Future of Digital Marketing: AI, Analytics and Automation

  • Sterling McKinley, McKinley Media
  • Sterling McKinley
  • Integrate AI into your campaigns without losing the human element
  • Reduce Ad spend while increasing engagement
  • Create better-performing content while increasing productivity
  • B2B
  • B2C
  • Content Marketing
  • Emerging
  • Paid Advertising

The Role of Cognitive Biases in Marketing

  • Nick Glavor, Zoho Social
  • Nick Glavor
  • Understand the psychological concept of cognitive bias
  • Identify the common cognitive biases that affect your decision making
  • Utilize certain cognitive biases to improve your marketing efforts
  • B2B
  • B2C
  • Content Marketing

3:15 pm - 3:45 pm

The Era of the Social Brand Troll: How We Got Here and What You Should Do

  • Obele Brown West, Weber Shandwick
  • Obele Brown West
  • Understand the impact of social “troll” marketing on consumers and public sentiment
  • Use specific criteria to evaluate whether this form of social connection is right for your company
  • Gain clarity on what contributes to valuable “human” relationships and engagement on social
  • Branding
  • Social Media
  • Strategy

How to Not Get Fired for Your Mobile Strategy

  • Stephanie Cox, Lumavate
  • Stephanie Cox
  • Understand what’s driving these major shifts in mobile marketing and the impact ignoring these changes will have on your business
  • Explain how these shifts will change how brands interact with consumers on mobile
  • Quickly address your mobile strategy gaps to springboard ahead of your competition and ensure you’re reaping the benefits of the new mobile marketing landscape
  • B2B
  • B2C
  • Conversion
  • Emerging
  • Mobile Marketing

Why Marketing Analytics Fails (and How to Do It Right)

  • Matt Hertig, Alight Analytics
  • Matt Hertig
  • Correctly identify your team’s current needs and objectives using the 4 Levels of Marketing Analytics Performance
  • Understand the essential roles needed in a healthy analytics practice
  • Determine how to choose the right tools for data management and dashboards
  • Discover what you need to do to advance to the next level of performance
  • B2B
  • B2C
  • Data
  • Measurement
  • Strategy

Understand the Hidden Psychology of Social Networks To Improve Channel Strategies

  • Joe Federer, McGraw-Hill
  • Joe Federer
  • Optimize your social media channel strategy to reach people in the most effective environments
  • Understand why people act so differently in different kinds of social networks — and what that means for us as brands
  • Create campaigns and content suited to these different social network structures to maximize engagement and social sharing
  • Consider lessons from brands that have already mastered their niches in different online environments
  • B2B
  • B2C
  • Branding
  • Content Marketing
  • Social Media

The ABCs of Generation Z and Email Marketing

  • Clint Kaiser, Oracle Marketing Cloud
  • Clint Kaiser
  • Determine if marketing to a Gen Z audience is right for your brand
  • Identify actionable trends and best practices for engaging a Gen Z audience for you to test on your customers
  • Dethrone the myth that Gen Z customers aren’t interested in email
  • B2B
  • B2C
  • Data
  • Email Marketing
  • Mobile Marketing

4:00 pm - 4:30 pm

“Meh” to “Marvelous”: How to Market on Facebook Ads in the Era of Killer Competition

  • Susan Wenograd, Aimclear®
  • Susan Wenograd
  • Understand what changed over the past year and how to adapt your selling strategy for it TODAY
  • Navigate the changes on Facebook Ads and go from media buyer to masterful marketer
  • Use smart scaling tactics to cast a wider net without emptying your wallet
  • B2B
  • B2C
  • Conversion
  • Paid Advertising
  • Social Media

Building Ideas for the Attention Economy: Increasing Connection With Your Content

  • Isaac Pagán, Facebook
  • Isaac Pagán
  • Define what matters to customers in a world where they’re in control of where they spend their time
  • Understand how to build content ideas that break through, but also reward interest
  • Use a framework that lets you create connection through content that is immediate, interactive, and immersive
  • B2B
  • B2C
  • Content Marketing
  • Conversion
  • Customer Experience

People Based Marketing – Using Consumer Identity to Overcome Cookie Limitations

  • Jude Fontenot, Data Dynamix
  • Jude Fontenot
  • Understand consumer identity’s role in success
  • Gain perspective on 1st and 3rd party cookie usage
  • Recognize cookie targeting limitations and the current cookie ecosystem
  • Use alternative targeting methods to reduce reliance on cookies while driving results
  • B2B
  • B2C
  • Conversion
  • Data

So You’ve Joined the “Sonic Revolution” . . . Now What?

  • Gabe Tartaglia, Pandora
  • Gabe Tartaglia
  • Understand the importance of developing a Sonic strategy as we move towards an increasingly screenless world
  • Know why sound is one of the most powerful platforms that can impact human memory, emotion, and behavior
  • Get started developing a sonic ID
  • Build new models of measurement and effectiveness in this new era
  • B2B
  • B2C
  • Conversion
  • Emerging
  • Measurement

Successful Video Marketing: Inspiration, Trends & Best Practices for Social Media

  • Jason Hsiao, Animoto
  • Jason Hsiao
  • Better understand storytelling strategies brands use to create thumb-stopping video content for Facebook, Instagram and YouTube
  • Use a playbook full of fresh insights on video marketing and the platforms on which you should focus
  • Incorporate a data-centric approach to boosting key metrics, and amplifying social & brand marketing initiatives with video
  • Develop a daily video marketing strategy that reaches specific audiences, and creates measurable impact on a regular basis
  • B2B
  • B2C
  • Data
  • Social Media
  • Video Marketing

4:45 pm - 5:30 pm

Elevate Your Content Strategy: How to Scale and Produce Effective Consumer Conversations

Keynote
  • Beverly Jackson, MGM Resorts International
  • Beverly Jackson

Reaching as many people as possible through personalized and engaging content is a significant marketing challenge, but this year offers technology advancements and proven strategies that help improve these efforts. During this Keynote, Beverly Jackson will discuss how to develop a sophisticated content strategy that’s optimized for how consumers behave and where they’re interacting today.

5:30 pm - 6:30 pm

Opening Reception

Get your networking on. The opening reception is a great opportunity to make new industry connections and reconnect with old friends too. Hoist a beverage or two while you reflect on today’s awesome content. Mingle with onsite exhibitors, speakers, and fellow attendees to talk shop about your biggest marketing challenges, while having some fun in the process.

Day 2 Thursday, August 29

8:00 am - 8:30 am

Morning Coffee Networking, hosted by Sprout Social

8:30 am - 9:00 am

How to Run a Content Practice (Without Inciting Mass Panic)

  • Matt Ingwalson, Heinrich
  • Matt Ingwalson
  • Learn the best habits of highly organized content practices/strategies
  • Clearly articulate a (stronger) strategic goal and map your content to meet it
  • Determine the pieces you need to produce – and when to share them
  • Assign accountability for who concepts, produces and approves tactics
  • Develop a process that allows you to cost-effectively produce content for mobile, social and owned channels
  • Content Marketing
  • Strategy

Grow Your Business Through the Flawless 5-step eCommerce Growth Pyramid

  • Jeeyan Rostam Abadi, Hawke Media
  • Jeeyan Rostam Abadi
  • Develop (or redevelop) the foundational footprint necessary to optimize your current eCommerce efforts
  • Design and execute on a full-funnel media strategy to generate quality traffic and leads to your website
  • Attract new customers, nurture your current customers and expand your customer base.
  • Identify the platforms and strategies necessary to achieve your desired growth outcomes by analyzing your existing funnel
  • Leverage new data and insights to sustainably grow your revenues
  • B2C
  • Conversion
  • Data
  • Strategy

The Feng Shui of Modern Email

  • Jen Capstraw, Iterable
  • Jen Capstraw
  • Recognize design trends that prioritize engagement and accommodate mobile and desktop email clients
  • Better align messaging and calls to action with campaign objectives
  • Boost ROI with personalization that moves the needle
  • Leverage the CTA secret that gets the click—even among disengaged subscribers
  • B2B
  • B2C
  • Email Marketing

9:15 am - 9:45 am

Listening For A Change: The New Frontier of Brand Strategy and Digital Engagement

  • Will Cady, Reddit
  • Will Cady
  • Understand the opportunity for brands and marketers who listen and build community
  • Leverage the tension between consumer’s rejection of ads and love of brands
  • Build a playbook for building community online (ideally on Reddit!)
  • Branding
  • Strategy

How You Can Save Up To 50% on Your Digital Media Budgets

  • Senthil Govindan, Datawrkz
  • Senthil Govindan
  • Leverage keyword data to unite your UX, SEO, and content efforts
  • Avoid classic marketing mistakes that stem from fractured strategies and disconnected teams
  • Holistically optimize your digital presence across the web with practical, real-world approaches
  • B2B
  • B2C
  • Conversion
  • Data
  • Paid Advertising

Get New and Repeat Business on Autopilot with Email Marketing

  • Dave Charest, Constant Contact
  • Dave Charest
  • How to turn more website visitors into new email contacts
  • How to automate timely engagement with new contacts
  • How to do more business by sending more relevant emails
  • B2B
  • B2C
  • Conversion
  • Email Marketing

Website Migration: What to Do Pre, During and Post

  • John Triplett, Vertical Measures
  • John Triplett
  • List reasons why you should migrate (there are plenty)
  • Take advantage of opportunities to make your new website SEO friendly
  • Use best practices presented to prepare for your migration
  • Find out what to expect during migration day
  • Know what you need to monitor in post-migration
  • B2B
  • B2C
  • SEO & Search
  • Strategy
  • UX & Design

Produce Like A Pro: How To Deliver Better, More Creative Work and Do More That Matters

  • Jill Frank, Epsilon
  • Jill Frank
  • Develop an actionable plan to move from mindless execution to purposeful delivery
  • Take a data-driven approach to creative projects
  • Use design thinking to goal-set and maximize your ideal schedule
  • Find purpose and joy in your work for yourself and for your brand
  • B2B
  • B2C
  • Data
  • Strategy
  • UX & Design

10:00 am - 10:30 am

Fyre Festival: 10 Marketing Lessons Your Business Can Leverage

  • Brian Fanzo, iSocialFanz
  • Brian Fanzo
  • Move beyond marketing your products/apps/services and focus on experience marketing
  • Empower today’s digitally connected consumer by capturing attention, maintaining attention and creating buzz
  • Understand why influencer marketing in 2019 requires much more than a celebrity posting an orange tile and how every business can leverage influencer marketing at scale
  • Spend more time understanding your customer while embracing the importance of transparency and authenticity in good times and when things go up in flames!
  • B2B
  • B2C
  • Content Marketing
  • Social Media
  • Strategy

Digital Goes Over the Top: Ad Strategies for the Connected OTT Consumer

  • Ben Van Horn, Spectrum Reach
  • Ben Van Horn
  • Understand how Digital & Television have converged
  • Gain insights into how Video consumption has changed
  • Reach consumers using data-driven marketing
  • Create a blueprint for a successful multi-platform campaign strategy
  • B2C
  • Data
  • Video Marketing

The Psychology of a Website: Optimize for Cognitive Biases, Conversion Triggers, and Google’s RankBrain

  • Matthew Capala, Alphametic
  • Matthew Capala
  • Discover the key cognitive psychological biases and conversion triggers that affect your website visitors’ decision making
  • Replicate dozens of examples from some of the biggest brands to master the key principles of website persuasion
  • Upgrade your SEO game by optimizing for Google’s RankBrain, which uses AI and machine learning to better understand basic human instincts and behaviors
  • Use content to position your brand as a trusted authority in your field to reduce friction
  • B2B
  • B2C
  • Branding
  • Content Marketing
  • Conversion
  • SEO & Search

Smarter Media Budget Allocations: Growing a Brand and Keeping The CFO Happy

  • Alan Lemery, MBuy
  • Alan Lemery
  • Execute advertising campaigns that deliver on the needs of both the brand and business
  • Identify where $1 of incremental media investment will generate the most value for the business
  • Align marketing budgets based on the opportunity score of every location/geo in which your product is sold and/or services are provided
  • Make the most of a small(er) budget when expectations are high
  • B2C
  • Data
  • Measurement
  • Strategy

Your Users Will Reward You For Using AMP

  • Lindsay Sowa, Google
  • Lindsay Sowa
  • Understand why AMP was created and why it’s effective
  • Debunk common myths about AMP
  • Discover the power of AMP to create full-featured, beautiful websites
  • Define how AMP can be used well and used poorly
  • Incorporate AMP into your site, saving time and improving retention
  • B2B
  • B2C
  • Mobile Marketing
  • Strategy

11:00 am - 11:30 am

Six Data-Validated Tactics to Increase Marketers Qualified Lead Volume

  • Garrett Mehrguth, Directive Consulting
  • Garrett Mehrguth
  • Execute on six tactics that have been statistically proven to increase qualified lead volume
  • Avoid four widely implemented tactics that simply do not work
  • Analyze your current marketing efforts with a list of questions that will spark your journey towards repeatable and scalable growth
  • B2B
  • Conversion
  • Strategy

Measuring Social in Today’s Shifting Sands

  • Chad Israel, Siegal Entertainment
  • Chad Israel
  • Setup the right tools and parameters to ensure social media success
  • Determine and prioritize KPI’s that buckshot goals and targets
  • Launch bold concepts and ground your ideas through substantiating data
  • Reverse engineer audiences to find underserved content opportunities
  • B2B
  • B2C
  • Data
  • Measurement
  • Social Media

Programmatic Evolved: Maximize Your Display, Video, & OTT

  • Brian Lahey, Genius Monkey
  • Brian Lahey
  • Better understand your customers’ journeys, and how to apply that knowledge to your strategy
  • Recognize how Display, Video & OTT advertising fits into your overall marketing strategy
  • Utilize Google Analytics and other tools to measure the metrics that matter
  • Optimize your ad spend and improve your ROI
  • B2B
  • B2C
  • Measurement
  • Paid Advertising
  • Video Marketing

Supercharge Your Ideas With The Power of Pop Culture

  • Joe Cox, Pop Marketer
  • Joe Cox
  • Understand how the worst promotion in baseball history can make us better marketers
  • Design ideas like Marvel designs its cinematic universe
  • Develop your editorial authority
  • B2C
  • Branding
  • Content Marketing
  • UX & Design

11:45 am - 12:15 pm

What Marketers Can Learn About Social Media from DJ Khaled and Drake

  • Carlos Gil, Gil Media Co.
  • Carlos Gil
  • Tap into new storytelling features on Snapchat and Instagram Stories
  • Create an employee advocacy strategy to boost organic social media reach
  • Leverage social listening effectively to find and engage potential customers
  • Build relatable, real-time moments like an A-list celebrity for your brand
  • List the types of content given preferential treatment by Facebook and Instagram
  • B2B
  • B2C
  • Branding
  • Content Marketing
  • Conversion
  • Social Media

Designing for Turing: Voice, AI, and the Future of CX

  • Jason Snook, CapTech Consulting
  • Jason Snook
  • Understand the current industry trends around voice-enabled technology and artificial intelligence and how they impact yoru business.
  • Understand the the spectrum of design, adoption, privacy, security, accessibility implications of voice technologies and AI
  • Actively participate developing the future trends of voice and AI as part of your overall business and marketing strategies
  • B2C
  • Customer Experience
  • Emerging
  • UX & Design

Disrupting Culture: How Lil Jon and Kool-Aid Man won the holiday season

  • Kevin Kovanich, mcgarrybowen
  • Maya McDonald, Kraft Heinz
  • Kevin Kovanich
  • Maya McDonald
  • Use new strategies and tactics to make any brand relevant in culture
  • Create content that is authentic, engaging, and will resonate with your target audience.
  • Collaborate within your organization and with partners to create great work
  • B2C
  • Branding
  • Content Marketing

Making Memorable Moments: Charming Customers With the Balance of Physical and Digital

  • Alex Macleod, FITCH
  • Alex Macleod
  • Better understand how you can leverage both physical and digital channels to build a stronger relationship with your customers.
  • Appreciate why your store needs to be measured with other KPIs in the modern era
  • Embrace the needs for a mental shift, as a retailer
  • B2C
  • Conversion
  • Customer Experience
  • Ecommerce

The Funnel is Dead: Long Live the Marketing Flywheel to Engage Customers

  • Dave Meyer, BizzyWeb
  • Dave Meyer
  • Define why the Marketing Flywheel makes more sense than the metaphor of a funnel
  • Take steps to re-engage your audience to help deepen relationships and grow faster
  • Get more and better results by spinning your flywheel faster, to keep your marketing machine running
  • Increase your marketing efficiency, and tie results to CRM as your business growth hub
  • B2B
  • B2C
  • Content Marketing

12:55 pm - 2:00 pm

Lunch Keynote

Keynote
  • Seth Godin, Best Selling Author
  • Seth Godin

Grab your lunch and head to the mainstage for a truly memorable keynote experience with the legendary Seth Godin. Hear a bit of Seth’s insights on the current state of marketing, and then you’ll have an opportunity to do some Q&A and get his take on your most pressing challenges.

2:15 pm - 2:45 pm

4 Important Lessons Every Product Storyteller Should Know

  • Ben Bowers, Gear Patrol
  • Ben Bowers
  • Learn to recognize and avoid outdated publishing assumptions
  • Understand how publishers approach content relevancy today
  • See how audience segmentation can inform sound content strategy
  • Gain insights into the small decisions that can have a huge impact on engagement
  • B2B
  • B2C
  • Content Marketing

Survey Says: Top Marketing Challenges for Associations in 2019

  • Dave Bornmann, Naylor Association Solutions
  • Adara Bowen, American Marketing Association
  • Todd Unger, American Medical Association
  • Dave Bornmann
  • Adara Bowen
  • Todd Unger
  • Understand successful approaches to cutting through the information clutter
  • Identify current tactics to engage young professional members
  • Determine effective methods for communicating with different member segments
  • Conversion
  • Strategy

You’ve Got Text! Optimize Mobile Messaging in Your Marketing Strategy

  • Julie Hsu, Upland Software
  • Julie Hsu
  • Set up an effective text campaign to add to your current marketing plans
  • Avoid top 3 pitfalls when texting your audience
  • Beat your competitors’ mobile messaging strategy with Wallet, MMS, & RCS
  • B2B
  • B2C
  • Emerging
  • Mobile Marketing

The Secret to Agile Transformation: Your Web Team

  • Sarah Fruy, Pantheon
  • Sarah Fruy
  • Articulate how agile marketing applies to web teams
  • Advance your web team’s performance through an agile marketing approach
  • Leverage WebOps tools to advance agility
  • B2B
  • B2C
  • Strategy
  • UX & Design

A Balanced Attack: Creating and Enhancing a Communication Skill Set in the Workplace

  • Dan Devone, Fox Sports
  • Dan Devone
  • Effectively communicate in the work place and more importantly socially
  • Prepare for the infusion of A.I. in the work place
  • Better influence digital marketing and communication going forward
  • B2B
  • B2C
  • Emerging
  • Strategy

3:00 pm - 3:30 pm

The Authenticity Lie: How to Build Loyalty Through Storytelling

  • Eric Thomas, SAGA MKTG
  • Eric Thomas
  • Build a digital identity that is unique to YOUR brand.
  • Understand how current brands are using trends to “feel” authentic
  • Use Digital Storytelling to do consistent cross-platform world building
  • Make “boring” brands more engaging
  • B2B
  • B2C
  • Branding
  • Content Marketing

How Brands Can Follow the YouTuber Imprint and Win Over Gen Z

  • Christy Pregont, Movement Strategy
  • Christy Pregont
  • Why editorializing your brand’s YouTube channel resonates with Gen Z—and how to develop the best strategy to do so
  • How to find the YouTube content that works, and shift away from what doesn’t
  • Maximizing your content with cost-effective production methods
  • Social Media
  • Strategy
  • Video Marketing

Get More Out of Every Email You Send

  • Zachary Hanz, ActiveCampaign
  • Zachary Hanz
  • Send more actionable emails
  • Easily segment for every stage of the customer lifecycle
  • Simplify your processes and improve reporting
  • Prove your value with better results
  • B2B
  • B2C
  • Conversion
  • Data
  • Email Marketing

Enhancing the Customer Experience with Messaging Apps

  • Daphné Leblanc, Cafe and Laptop
  • Daphné Leblanc
  • Understand messenger app trends, and develop a coherent and actionable customer service journey
  • Learn and apply best practices from large-scale brands who are successfully using messenger bots
  • Incorporate messenger bots into your Facebook advertising strategies and improve customer service efforts
  • Customer Experience
  • Social Media

Quit Talking About Marketing AI, And Start Using It

  • Ron Jacobs, Jacobs & Clevenger
  • Ron Jacobs
  • Understand why AI and Machine Learning algorithms are now within every marketers’ reach
  • Discuss how AI applications can improve your business and help you scale
  • Identify marketing AI technologies that you can test and implement today, to start improving your marketing tomorrow
  • Data
  • Emerging
  • Strategy

3:45 pm - 4:15 pm

Customer Storytelling: From Acquiring the Stories to Using Them in Campaigns

  • Mandy Lin, SAP
  • Mandy Lin
  • Build and qualify a pipeline of customer stories
  • Tell the customer stories in different ways through different platforms (video, articles, etc)
  • Make your customers famous by showcasing them in your content campaigns
  • B2B
  • B2C
  • Content Marketing

The Contrarian Marketer: B2B Trends to Differentiate Your Company

  • Mike Weir, LinkedIn Marketing Solutions
  • Mike Weir
  • Have confidence to place bigger bets
  • Use our SCORE framework to produce consistently better marketing
  • Walk away from click thru rate as a key ROI metric
  • B2B
  • Measurement
  • Strategy

Email Deliverability Best Practices From The Experts

  • Tracey Ellis, Leadous Inc.
  • Tracey Ellis
  • Create your own email deliverability plan
  • Understand and know how to review deliverability tracking
  • Proven ways to design and deploy emails for success
  • Email Marketing
  • Strategy

4:30 pm - 5:00 pm

Using Customer Insights to Stretch Your Marketing Dollars

  • Gaurav Issar, Allant Group
  • Gaurav Issar
  • Understand why insights are only as good as the breadth and depth of the customer data being analyzed
  • Activate on personalized interactions based on those insights
  • Measure your success or failure, in order to strategically plan your marketing initiatives
  • B2C
  • Conversion
  • Data
  • Measurement

The Opposite of Funny: Embrace the Negative to Create Hilarious Content

  • Michael Albanese, Comedian, Writer & Producer
  • Michael Albanese
  • Use specific techniques to begin the brainstorming process
  • Determine how to approach your own brand or product’s identity in order to properly assess the direction of your content
  • Address the positive and negatives of your content in order to drive towards being funnier
  • B2B
  • B2C
  • Content Marketing

Overcoming Content Overload: Marketing Tactics for 2020

  • Paxton Gray, 97th Floor
  • Paxton Gray
  • Use the free software provided which is designed to assist in the content creation process
  • Run circles around your Goliath competitors using tactics they can’t deploy (and if you’re a Goliath, learn how to beat those pesky startups)
  • Analyze your audience in more effective ways to increase content success
  • B2B
  • B2C
  • Content Marketing

5:00 pm - 6:00 pm

Closing Reception, hosted by Accelo

Before you say adieu…join us for a last hurrah. Have a final toast to your new chums, and cheer each other on as you go out to use your new marketing powers and ideas for good. Sadly, Digital Summit Chicago is over for this year, but applying all your new digital marketing knowledge and insight is only just beginning!

Join us at Digital Summit Chicago 2019