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AM Workshops Workbooks

Thanks for choosing to attend one of our workshop intensives at Digital Summit Chicago! You’re welcome to attend any of the three workshops. The Content and Search workshops include an interactive workbook. The Email workshop does not.

Please download the workbooks now (click on the buttons below) to the laptop or tablet device you plan to bring with you to the event. Be sure to download it prior to the event to save time (and WiFi bandwidth) on site. The workbook will be used during the workshop so you’ll want to have it with you to get the most out of the presentation.

Conquering the Customer Journey with Content Marketing
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SEO of Today: What Really Moves the Needle
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You’ll need to download Adobe Reader in order to view and interact with the files properly.

Day 1 Wednesday, September 26

8:30 am - 12:30 pm

Conquering the Customer Journey with Content Marketing

AM Workshop
  • Noelle Schuck, Vertical Measures
  • Noelle Schuck
  • Understand why it’s vital to create content that resonates with your audience at different parts of the customer journey
  • Strategize, ideate and create user-focused content infused with SEO best practices that beats the competition in search and beyond
  • Know where, when and how to amplify your content in a way that encourages engagement and progression through the customer journey
  • Combine and leverage traditional and digital marketing to increase your audience reach and engagement
  • Use content marketing as a business asset and create revenue with your audience
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • B2B
  • B2C
  • Content Marketing
  • Strategy

SEO of Today: What Really Moves the Needle

AM Workshop
  • Hannah McNaughton, Metric Marketing
  • Hannah McNaughton
  • Identify technical issues on your website that are hurting rankings and/or performance
  • Prepare for site migrations (including https) and re-designs
  • Uncover hidden gems in Google Analytics and Google Search Console
  • Find and pursue additional SERP opportunities, such as rich snippets, image and video results
  • Reverse engineer the top-ranking pages to better compete in SERPs
  • Structure the website to create themes
  • Develop a content strategy based upon topical density that drives traffic
  • Increase online publicity and brand awareness through SEO techniques
  • Create an SEO strategy that can be implemented in prioritized steps
  • Win over key executives with the right data and reporting
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • B2B
  • B2C
  • SEO & Search
  • Strategy

Forget Everything You Know About Email Marketing

AM Workshop
  • Jen Capstraw, Iterable
  • Jen Capstraw
  • List the components of a complete email program
  • Determine email best practices worth busting
  • Implement The Goldilocks Zone: A practical path to personalization
  • Break free of batch ‘n blast
  • Know when to just say no to A/B testing
  • Name the essential components of preference centers that work
  • Use the feng shui approach to email design
  • Understand the future of email
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • Email Marketing
  • Measurement
  • Strategy
  • UX & Design
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A certificate of completion is available for all AM Workshops attendees

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